RM Types of data

Question 1

AO3 - Strength of Qualitative data is it has high external validity

Answer 1

• offers much more rich data
• participants more ability to expand their thoughts/not restricted in thought process
• Therefore its high in external validity because it gives a more meaningful insight into participant’s experiences

Question 2

AO3 - strength of Quantitative data is it is easy to analyse

Answer 2

• as it is in numerical form it is easier to quantify and it is also more objective
• can make it less subject to bias
• this allows for greater comparisons to be made

Question 3

AO3 - strength of primary data is it’s authentic

Answer 3

• this is because information is collected directly from the participant
• it can also be designed in a way to target the information the researcher wants

Question 4

AO3 - secondary data lacks validity

Answer 4

• may be out of date or incomplete
• the contents may not be able to match what the researcher is looking for
• therefore may be non-applicable