Risk Communication Flashcards
Sandman’s 4 Tasks of Risk Communication
- Hazard High and Outrage Low
- Hazard Low and Outrage High
- Hazard High and Outrage High
- Sweet Spot
T/F: Denial is more dangerous than fear
Message Mapping
Important tool available to risk communicator - roadmap for displaying detailed hierachically organized respones to anticipated questions/concerns
Risk equations
Risk = Probability x Severity
Risk = Hazard + Outrage
Risk Communication
Public health activities to ensure that messages and strategies designed to prevent exposure, adverse human health efects and diminished quality of life are effectively communicated to the public
Stages of the risk communication life cycle
Pre Crisis
Initial
Maintenance
Resolution
Evaluation
Risk
probability of threat of damage, injury, liability or any other negative occurrence that is caused by external or internal vulnerabilities and that may be avoided through preemptive action
Steps to Message Mapping
- Identify stakeholders
- Identify a complete list of stakeholder concerns and questions
- Analyze the question to identify common sets of underlying concerns
- Develop key messages in response to the generated list of stakeholder concerns and questions
Task when hazard is high and outrage is high
Crisis communication - helping appropriately upset people cope with serious risk
Task when hazard is high and outrage is low
Precaution advocacy - alerting insufficiently upset people to serious risk
There is a low correlation between a risk’s hazard and its ____________.
Outrage
T/F: Denial is less common than fear
True
Outrage
How upset its likely to make people
Task when hazard is low and outrage is high
Outrage management - reassuring excessively upset people about small risks
Common risk communication mistakes
Not divulging information
Over assurance of audience
