Research Methods; Questionnaire

Question 1

What should you do in a questionnaire?

Answer 1

• brief participants at the start of the questionnaire
• ensure clarity of usage of data
• no ambiguity or misleading
• simple language

Question 2

What shouldn’t you do in a questionnaire?

Answer 2

• overlapping choices
• ask for personal details
• use vague terms / confusing terms

Question 3

Strengths of Open Questions

Answer 3

• qualitative
• more valid understanding
• higher validity

Question 4

Weaknesses of Open Questions

Answer 4

• difficult to analyse
• cannot statistically compare

Question 5

Strengths of Forced Choice

Answer 5

• easier to analyse
• easier to compare
• objective

Question 6

Weaknesses of Forced Choice

Answer 6

• narrow range
• lacks quality
• lacks validity
• not reflects true feelings / perspectives

Question 7

Strengths of Likert Scale

Answer 7

• more detail
• indicates extent
• easy to analyse and compare

Question 8

Weaknesses of Likert Scale

Answer 8

• lacks detail
• central tendency bias

Question 9

Strengths of Semantic Differential Rating

Answer 9

• indicates extent
• easy to analyse

Question 10

Weaknesses of Semantic Differential Rating

Answer 10

• interpreted subjectively
• central tendency bias

Question 11

Strengths of Rating Scale

Answer 11

• more insight into behaviour
• comparisons can be made

Question 12

Weaknesses of Rating Scale

Answer 12

• interpreted subjectively
• central tendency bias

Question 13

Strengths of Questionnaires

Answer 13

• cheap and quick
• likely to be honest

Question 14

Weaknesses of Questionnaires

Answer 14

• social desirability issues
• lack generalisability
• poorly designed
• cannot get clarification on the meaning so reduced validity