Research methods (chapter 6) Flashcards
Open-Ended questions?
Are free-form survey questions that allow and encourage respondents to answer in open-text format, providing detailed and qualitative information. They permit the audience to express
their thoughts and opinions without being limited to a set of options, unlike closed-ended questions.
Open-ended questions are essential for gaining deeper insights, fostering communication, and gathering
detailed and descriptive information on a subject.
Forced choice questions?
in scientific surveys and polls require respondents to select a specific answer from the given options, eliminating neutral or “in between” responses. This format is used to gather actionable and definitive responses, encouraging participants to express their opinions without ambiguity. Forced choice questions can be beneficial for ensuring accurate and detailed data, particularly in situations where neutral responses may not provide useful insights. However, they may also lead to potential respondent irritation and the risk of collecting inaccurate data if not used appropriately.
The Likert scale?
Is a psychometric scale commonly used in surveys and questionnaires to measure attitudes, opinions, and behaviors. It presents a series of statements and asks respondents to indicate their level of agreement or disagreement. The typical format includes a range of responses such as “strongly agree,” “agree,” “neutral,” “disagree,” and “strongly disagree.” Respondents select the option that best reflects their position on the given statement. The Likert scale provides a quantifiable measurement of qualitative data, allowing researchers to analyze and interpret the degree of agreement or disagreement within a group. It is a valuable tool for assessing public opinion, customer satisfaction, and various psychological constructs. The scale’s versatility and ease of use have made it a popular choice in social science research and market analysis.
