quiz 2 Flashcards
what should be researched about the organization?
their mission, objectives, vision, audience (past, present, future), competitors, organizational structure, and products, services, and ideas
R.O.P.E
research
objectives (& goals)
programming & planning
evaluation
what are the 3 characteristics of publics?
demographics, psychographics, sociographics
demographics
age, gender, socio-economic standing
psychographics
values, attitudes, lifestyles
sociographics
groups belonged to
formal research is also known as…
primary
informal research is also known as…
secondary
what is formal research?
systematically gathered data, extremely costly
examples of formal research
surveys, focus groups, content analysis, field observations, interviews
what is informal research?
info that has already been gathered
examples of informal research
literature reviews, books, journals, internet, articles, past surveys/reports, policies/procedures, communication logs
situation analysis
describing the current happenings INTERNALLY and EXTERNALLY
problem statement
one sentence describing in a positive/neutral way the current topic or problem at hand
for every goal there must be how many objectives?
at least two objectives per goal
