psychographics Flashcards
1
Q
aspirers
A
care about status brands
show their place in society
2
Q
explorers
A
attracted to new brands
dont care about the brand status
3
Q
mainstreamer
A
like tried and trusted brands
value for money
seek security
4
Q
reformer
A
not influenced by status
socially aware
invest in positive brands for them and environment
5
Q
resigned
A
older people who have built their attitude over time
believe in traditions they can trust
6
Q
struggler
A
dont think about the future
poorer people
7
Q
succeder
A
care about quality over price
