Project - E2

Question 1

Project Phases & Structure:

Recommend, with reasons, how the key phases (need, solution, implementation, and completion) of a project to roll out a new salon appointment and customer feedback app across all Trimayr salons should be managed.

Answer 1

1. Need Phase
   * Stakeholder Engagement: Meet with salon managers, franchisees, and customers to identify pain points.

• BIS Data Analysis: Use data to assess booking challenges, missed appointments, and customer feedback issues.
• Objective Definition: Identify key goals, such as reducing no-shows, increasing customer satisfaction, and streamlining bookings.

2. Solution Phase
   * Technology Selection: Decide whether to build an app in-house or use third-party software.
   * Key Features: Prioritize features like real-time booking, stylist selection, and customer feedback integration.
   * Pilot Group: Start with a small group of franchisees or company-owned salons for initial testing.
3. Implementation Phase
   * Pilot Rollout: Implement the app in a limited number of salons to gather feedback and troubleshoot.
   * Staff Training: Provide comprehensive training for salon staff on how to use the app effectively.
   * Customer Introduction: Market the app to customers with incentives or education to ensure uptake.
4. Completion Phase
   * Full Rollout: Once the pilot is successful, expand the app across all salons.
   * Post-Launch Evaluation: Measure KPIs (e.g., appointment conversion rate, customer feedback scores).
   * Continuous Improvement: Collect feedback for future updates and improvements.

Recommendation:
A phased approach starting with stakeholder engagement and pilot testing will ensure that we address user needs effectively and ensure smooth integration across all Trimayr salons.

Question 2

Project Risk and Constraint Management:

Identify the main risks and constraints associated with Trimayr’s proposed launch of a flagship city-centre company-owned salon and recommend how those risks and constraints could be managed.

Answer 2

Key Risks:
- Fit-Out Delays: Potential contractor or supply disruptions affecting launch date.
- Budget Overrun: Premium location may incur unexpected costs.
- Brand Reputation Damage: Subpar opening could harm Sheen’s image.
- Staffing Challenges: Difficulty recruiting qualified stylists in time.

Key Constraints:
- Fixed Launch Date: Tied to marketing or seasonal timelines.
- Capital Allocation: Limited budget affecting project scope.
- Brand Standards: Must meet Sheen’s premium expectations.

Recommendations:
- Build timeline buffers and phased opening options.
- Secure fixed-price contracts and maintain detailed budget tracking.
- Implement rigorous QA, mock runs, and comprehensive staff training.
- Start recruitment early, offer incentives, and use recruitment agencies.

Conclusion: Proactive risk management and tight cost and quality controls will ensure a successful flagship salon launch.

Question 3

Project Team Composition:

Recommend, with reasons, the composition of a project team to lead the development and rollout of a new training stream at Trimayr Academy focused on advanced hair technology skills, including who should lead the team and why.

Answer 3

Team Composition:
- Sponsor: Head of Learning & Development.
- Leader: Academy Operations Lead.
- Technical Expert: Senior Sheen stylist with digital tool experience.
- Trainer: Academy educator with BIS/content design knowledge.
- Franchise Rep: Ensures delivery fit for franchised settings.
- IT Analyst: Ensures tech compatibility.

Rationale for Lead:
- Operations Lead understands delivery systems, has franchise credibility, and manages education KPIs.

Conclusion:
A cross-functional, training-aligned team will ensure successful design and rollout.

Question 4

Stakeholder Management:

Discuss how Trimayr should identify and manage stakeholder interests during the early stages of a project to restructure its company-owned salons into a new operational region, and explain how this could affect project success.

Question 5

Objective Setting and Communication:

Explain how Trimayr’s Board should set and communicate the project objectives for a team tasked with piloting a new dynamic pricing model in Pop salons, ensuring clarity, motivation, and performance tracking.