Principles of design

Question 1

Actual space:

Answer 1

Actual space concerns a three – dimensional (3D) area.

Question 2

Implied space :

Answer 2

represents a three – dimensional space
presented on a two – dimensional surface.

Question 3

Composition-

Answer 3

-Composition / layout is usually the way / method that you use to
arrange the design elements within the allocated or given space.

-In other words, the use of design principles will eventually
determine the final composition.

Question 4

Balance-

Answer 4

Balance gives a design its form and stability.

• But it doesn’t mean elements need to be the same size, or
  that everything must be symmetrical. Rather it’s about helping
  the viewer’s eye travel through the content in a way that
  aides comprehension.
• Symmetrical balance weights the elements evenly on either
  side of the design, while asymmetrical balance uses contrast
  to even out the flow of design (e.g., dark elements are
  balanced out by light ones).

Question 5

Contrast-

Answer 5

Contrast is an important design principle because it lets you draw out the most important elements of a design and add emphasis.

• Contrast happens when two design elements are in
  opposition to each other, like black and white, thick and thin, modern and traditional, etc.
• High contrast can help guide the viewer’s eyes to the most important parts of your design first.

Question 6

Unity-

Answer 6

• Unity is the wholeness that is achieved through the effective
  use of the elements and principles of art.
• The arrangement of elements and principles to create a feeling of completeness.
• Generally, a work of art is strengthened by a sense of unity in form and composition.
• Works where all of the elements seem to visually fit together allows the whole to become greater than its parts. Likewise, this term can also be applied to the concept behind the
  artwork.

Question 7

Variety-

Answer 7

Variety is the quality or state of having different forms or types, notable use of contrast, emphasis, difference in size and colour.

Question 8

Pattern and Rhythm-

Answer 8

• Pattern and rhythm (also known as repetition) is showing
  consistency with colours or lines.
• It is indicating movement by the repetition of elements.
• Rhythm can make a design piece seem interesting and
  aesthetically pleasing.

Question 9

Movement-

Answer 9

• Movement shows actions, or alternatively, the path the viewer’s
  eye follows throughout a piece.
• Movement gives the feeling of motion and to guide the viewer’s
  eyes throughout the piece.
• The designers control what the viewers see and how they see it,
  like a path leading across the page to the item the designer
  wants the viewer’s attention focused on.

Question 10

Proportion-

Answer 10

Proportion is a measurement of the size and quantity of elements
within a design piece.
In ancient arts, proportions of forms were enlarged to show importance.

Question 11

EMPHASIS-

Answer 11

• Emphasis is how apparent things are made in the composition. Hopefully, the parts you want to be prominent are made clear and impactful.
• When the emphasis is done right, it’s not noticeable. The viewer
  walks away with the message the designer intended.