PRICE DETERMINATION + COMPETITIVE MARKETS Flashcards
Define demand
The quantity of a good or service that consumers are willing and able to buy at given prices in a given period of time
Define supply
The quantity of a good or service that producers are willing and able to sell at given prices in a given period of time
What is a competitive market
Markets in which a large number of sellers possess necessary information and with no barriers to entry
Examples of barriers to market entry
Patent protections
Consumer loyalty
->High switching costs (worsen impact)
Tax benefits to existing firms
What is the equilibrium
The price where planned demand equals planned supply (ruling market price)
3 Types of demand
Effective
Market
Individual
What is effective demand
The consumer desire for a good backed up by the ability to pay
What is market demand
The quantity of a good or service where ‘all’ the consumers in a market are willing and able to buy at different market prices
What is individual demand
The quantity of a good or service that a particular consumer or individual is willing and able to buy at different market prices
What is the condition of demand
A determinant of demand, other than price, that fixes the position of the curve
What are the determinants of demand
Shift causing
Population
Advertisement
Substitutes price
Income
Fashion/ Trends
Interest rates
Complements price
Define a normal good
Examples
A good for which demand increases as income rises and decreases when incomes fall
High quality food, clothing and appliances
Define a luxury good
A good for which the proportion of demand change is grater than the income change
Define a inferior good
Examples
A good where demand decreases as income rise
Unbranded food, clothing, appliances
What are Veblen goods
High quality goods that provide a status symbol also known as positional goods
Ferrari, Rolex