Planning And Protection Flashcards

1
Q

What is marketing analysis and what does it entail?

A

Presents information on specific area of market
1. Industry overview
2. Target market
3. Competition
4. Pricing and forecast

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2
Q

Techniques of research

A

Surveys
Questionnaire
Client interview
Product analysis
Social media trends
Location based survey
Website based survey
Virtual environment feedback
Observational research

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3
Q

How can data be analysed?

A

Using Google analytics
Surveys have software linked and so will do it for you
Digital technology enables research to be split into demographics
Specialist analysts

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4
Q

What is innovation management?

A

Systematic renewal of the way companies work and the outcomes of their activities to improve profitability

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5
Q

Tools used for innovation management?

A

Prototyping
Ideation (brainstorming together)
Product life cycle management (reducing costs and saving time)
Kaizen (everyone gets a say: managers to cashiers)
Design council support programmes (specialists help you to utilise skills and resources)

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6
Q

How does a feasibility study operate?

A

Preliminary analysis of study
Projected income statement
Market survey to find demand
Planning (staffing, resources, organisation)
Opening day sheet made (upstart costs against proposed sales)
All data gathered and analysed for viability and sustainability
Decision made

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7
Q

What are financial forecasts based upon?

A

Past and current project info on profit and expenditure
Market trends
Relevant government policies
Long term aims (future proofing)
Sales/inventory/manufacturing reviews
Short/long term forecasts

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8
Q

Who grants patents?

A

Intellectual property office

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9
Q

What do patents apply to?

A

Working parts of a design
Like a car suspension system or an automatic kettle sensor

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10
Q

What protection do patents offer? What can be patented?

A

Up to 20 years legal protection (can be expensive and complicated to obtain)
Completely new or a significant improvement of an existing design
Detailed, labelled diagrams and clear description
Patent attorney can be hired to check if design can be patented

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11
Q

Example of legal conflict about patents?

A

Apple vs Samsung (software features)
Dyson vs Hoover (dual cyclone)

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12
Q

What do copyrights protect?

A

Books, photos, drama, music, films, tv and software

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13
Q

What does copyrighting do?

A

Allows for management over who can use work

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14
Q

How long do copyrights last? What act tells us this?

A

UK Copyrights Designs and Patents Act 1988
70 years after death of creator

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15
Q

What do unregistered design rights do?

A

Legal protection for designers to stop unauthorised copying for 10 years
Cover appearance, shape, ornamentation but not how the product works
Registration not required but can be hard to prove ownership of work in a dispute
Use of copyright symbol helps clarify ownership

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16
Q

Design rights for registered designs?

A

Legal protection for product appearance and decoration
25 years of protection max
Have to pay a fee

17
Q

What is a trademark used for?

A

To protect a brands identity and facilitate marketing
Protects their unique name, logo etc
Trademark can simply protect a word like dual cyclone not just graphical symbols

18
Q

Who gives out trademarks and how long do they last?

A

They last 10 years before needing renewing
Intellectual patent office distribute them and they require a fee