Planning And Protection Flashcards
What is marketing analysis and what does it entail?
Presents information on specific area of market
1. Industry overview
2. Target market
3. Competition
4. Pricing and forecast
Techniques of research
Surveys
Questionnaire
Client interview
Product analysis
Social media trends
Location based survey
Website based survey
Virtual environment feedback
Observational research
How can data be analysed?
Using Google analytics
Surveys have software linked and so will do it for you
Digital technology enables research to be split into demographics
Specialist analysts
What is innovation management?
Systematic renewal of the way companies work and the outcomes of their activities to improve profitability
Tools used for innovation management?
Prototyping
Ideation (brainstorming together)
Product life cycle management (reducing costs and saving time)
Kaizen (everyone gets a say: managers to cashiers)
Design council support programmes (specialists help you to utilise skills and resources)
How does a feasibility study operate?
Preliminary analysis of study
Projected income statement
Market survey to find demand
Planning (staffing, resources, organisation)
Opening day sheet made (upstart costs against proposed sales)
All data gathered and analysed for viability and sustainability
Decision made
What are financial forecasts based upon?
Past and current project info on profit and expenditure
Market trends
Relevant government policies
Long term aims (future proofing)
Sales/inventory/manufacturing reviews
Short/long term forecasts
Who grants patents?
Intellectual property office
What do patents apply to?
Working parts of a design
Like a car suspension system or an automatic kettle sensor
What protection do patents offer? What can be patented?
Up to 20 years legal protection (can be expensive and complicated to obtain)
Completely new or a significant improvement of an existing design
Detailed, labelled diagrams and clear description
Patent attorney can be hired to check if design can be patented
Example of legal conflict about patents?
Apple vs Samsung (software features)
Dyson vs Hoover (dual cyclone)
What do copyrights protect?
Books, photos, drama, music, films, tv and software
What does copyrighting do?
Allows for management over who can use work
How long do copyrights last? What act tells us this?
UK Copyrights Designs and Patents Act 1988
70 years after death of creator
What do unregistered design rights do?
Legal protection for designers to stop unauthorised copying for 10 years
Cover appearance, shape, ornamentation but not how the product works
Registration not required but can be hard to prove ownership of work in a dispute
Use of copyright symbol helps clarify ownership