PESTEL, SWOT ANALYSIS

Question 1

‘PESTEL’ meaning

Answer 1

Political, Economic,
Social, Technological, Environmental and Legal.

Question 2

‘SWOT’ meaning

Answer 2

Strengths, Weaknesses, Opportunities, Threats

Question 3

internal, positive attributes of your company. These are things that are
within your control.

Answer 3

Strengths

Question 4

negative factors that detract from your strengths. These are things that
you might need to improve on to be competitive.

Answer 4

Weaknesses

Question 5

external factors in your business environment that are likely to
contribute to your success.

Answer 5

Opportunities

Question 6

external factors that you have no control over. You may want to consider
putting in place contingency plans for dealing them if they occur.

Answer 6

Threats

Question 7

Government policy, Political stability, Corruption, Foreign Trade policy, Tax policy, Labour law, restrictions

Answer 7

POLITICAL

Question 8

Economic growth, exchange rates, interest rates, inflation rates, disposable income, unemployment rates

Answer 8

ECONOMIC

Question 9

Population growth rate, age distribution, career attitudes, safety emphasis, health consciousness, lifestyle attitudes, cultural barries

Answer 9

SOCIAL

Question 10

Technology incentives, Level of innovation, Automation, R&D activity, Technological change, Technological Awareness

Answer 10

TECHNOLOGICAL

Question 11

Weather, Climate, Environmental policies, Climate change, Pressures from NGO’s

Answer 11

ENVIRONMENTAL

Question 12

Discrimination laws, Antitrust laws, Employment laws, Consumer protection, Copyright and patent laws, Health and Safety laws

Answer 12

LEGAL