Personal identity

Question 1

Influential power

Answer 1

is used to influence and persuade the consumer and is often used in poster advertisements through direct address, second person pronouns, and imperatives

Question 2

Ethos

Answer 2

To convince its audience/readership of the author’s credibility so that they decide he is worth listening to. This is done through sounding fair and unbaised, and using suitable lexis and grammar

Question 3

Pathos

Answer 3

To persuade an audience by appealing to their emotions. This is mostly used by authors to make their audience feel what the author intends them to feel. This is done through emotive language and realistic imagery

Question 4

Logos

Answer 4

The appeal of logic that is used to convince an audience through reason. This is done through citing facts and constructing logical arguments

Question 5

Allusion

Answer 5

A short reference to a famous person, place or event

Question 6

Anaphora

Answer 6

a rhetorical device that repeats the same words at the beginning of successive phrases or sentences

Question 7

Tricolon

Answer 7

The use of words, phrases, examples in threes

Question 8

Homophone

Answer 8

Words which are spelled the same or sound alike but have a different meaning