Names

Question 1

Thomas Friedman - globalization

Answer 1

The inevitable integration of markets, nation-states, & technologies to a degree never witnessed before - in a way that is enabling individuals, corporations and nation states to reach around the world, farther faster, deeper and cheaper than ever before, and in a way that is enabling the world to reach into individuals, corporations and nation states farther faster and deeper cheaper than ever before 

Question 2

Kyle Lundby - Going Global

Answer 2

In going global editor, Kyle Lundby defines the successful global organization as one that can effectively leverage and capitalize upon its global footprint by incorporating four structural, strategic components,
physical dispersion the organization operates in multiple countries.
Diversity of thought people, and culture that is actively leveraged by a a strategic objective.
Unified through a clear single organizational identity.
Global, for a reason self-aware of their global reach and leveraging, geographic and cultural diversity to achieve success, as they have defined it 

Question 3

Pearlmutters four multinational corporation orientations

Answer 3

Ethnocentric equals there is only one best way. Headquarters rules

Polycentric equals there are many best ways independent subsidiaries
Regiocentric equals coordinate between regions, but not between region and headquarters
Geocentric equals team way everyone contributes

Question 4

Evans, Pucik and Björkman strengths of local responsiveness

Answer 4

Respond to local needs and demands of distribution.
Local substitutes equal more efficiency
Compliance and regulations