module 9 specified info Flashcards
The integration of international environment competitive strategy, and organizational (strategic planning)
What is international strategy in general and why is it necessary.
The strategic planning process! (IMPORTANT) LO2
Figure 9.1 global strategic planning process (IMPORTANT) LO2
3 types of analysis:
- towards domesti international and foreign environments
-towards corporate controllable variables
-towards present corporate business, vision, and mission statements
Must either be changed?
-yes: go back to step 1
-no: selling corporate obj,qualification of goals
Must obj or quantitative goals be altered?should new goals be added>
-yes: go to step 2(no)
-no: formulate strategies
Must obj or mission statement be altered?
yes: go back to analysis steps
no: create tactical plans
Current approach to strategic planning process.(How is the Strategic Management Approach different from traditional strategic planning?why is it considered essential in modern management? what things are we concerned with?what is incorporated?)
-New approach often includes interaction with such parties as important customers, distributors, suppliers, and alliance partners, in order to gain firsthand experience with the firm’s markets.
-Governments and activists also relevant influences.
How Strategic Planning Is Done.
-Top management generally accepts that a good strategic planning process must allow ideas to surface from anywhere and at any time.
-Format has become less structured with shorter documentation.
Contents of the Plan.
-Concerned with issues, strategies, and implementation.
-Incorporates creative, forward-looking ideas essential to competitive success within changing and uncertain international environment.
Risk control and knowledge