Module 3- Social Media Marketing Flashcards
What are benefits of social media marketing? (4)
Helps marketers to build and maintain relationships with customers
Allows marketers to offer a positive online experience to website visitors
Enables marketers to build their brand story in the minds of their audience
Helps marketers to leverage organic and real time feedback from customers
What are the main responsibilities of a social media marketer (4)
Monitoring, responding to, and growing the online community
Overseeing the design of social assets
Developing a content strategy and managing all published content
Conducting in depth research into target audiences
What stages are most influenced by social media marketing (3)
Awareness
Interest
Consideration
Which best practices should a digital marketer follow when setting up a social media account for a business? (3)
Choose a business profile
Use engaging images that fit the brand
Write a bio that effectively introduces the business
Why is it important for digital marketers to build social media communities? (4)
Attracts more followers
Increases brand visibility
Brings users closer to a brand
Fosters trust among members
What are the Beth methods for sustaining a community? (4)
Use persuasive CTAs inposts that encourage actions
Include a personal name in public social responses
Post authentic content consistently
Respond to followers in a timely manner
When posting social content what best practices should marketers follow? (4)
Adhere to the brands tone of voice
Ensure posts are relevant and topical
Include videos and photos
Gather insights from the audience
When sharing stories on social platforms what best practices should marketers follow? (4)
Use high quality images and videos
Follow a clear narrative structure
Invite a social influencer to take over the story feed
Include a see more link
When posting video content on social media platforms what best practices should marketers follow? (3)
Keep videos short
Add visual effects and animations
Design videos for vertical views
When using hashtags on social media platforms what best practices should marketers follow? (3)
Use SEO in hashtags
Use popular hashtags
Create branded hashtags
When posting content on instagram what best practices should marketers follow? (4)
Consider the appearance of the grid layout
Ensure images have a strong focal point
Include emojis in posts
Incorporate ugc
When posting on TikTok what are best practices? (3)
Include music and sound effects
Keep videos as concise as possible
Use an informal tone
What are best practices when posting YouTube content? (4)
Include detailed video descriptions
Include target keywords in videos file name
Use high res video
Use compelling video title
When posting on LinkedIn what are best practices? (4)
Share high quality content
Ask coworkers to share company posts
Post regularly
Use professional tone
When posting on Pinterest what are best practices? (2)
Schedule posts to coincide with major events
Write SEO optimized descriptions
