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SQ DMI PRO AMA- Certified Digital Marketing > Module 2- Content marketing > Flashcards

Module 2- Content marketing Flashcards

1
Q

How does content marketing add value to a business?

A

Drives valuable search traffic and email and social media engagement to increase the number of valuable actions taken by your target audience

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2
Q

Benefits of effective content marketing?

A

Grow awareness
Recruit advocates
Increase and improve SEO
Generate new leads
Nurture sales prospects
Convert customers
Enhance understanding of your business

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3
Q

Qualities of effective content marketing

A

relevant
personalized
Educational
Useful or entertaining
Address needs or interests
Include ctas
Demonstrate that you are the solution

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4
Q

What is topical content?

A

Happening now, short lifespan .

Short written pieces
Tweets and social media posts
Memes, videos, and images
Audio content, podcasts

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5
Q

What is evergreen content?

A

Longer lifespan, timeless, high value.

How to articles,
Video tutorials
Beginners guides
FAQs
Case studies
List articles
Checklists

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6
Q

What is a content marketing strategy?

A

Determines content needs of audience
Defines their user journey
Aligns to business objectives
Can always be tweaked and modified
Sets out objectives and scope of projects

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7
Q

What are the five main types of content marketing goals?

A

Awareness
Consideration
Conversion
Affinity
Advocacy

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8
Q

What are some key factors when aligning content marketing goals with overall business goals

A

Consistency
Timing
Input
Website

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9
Q

What is a buyer persona?

A

An imaginary character based on research and data that represents your ideal buyer or target audience

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10
Q

What are some considerations when creating a buyer persona?

A

Objectives
Location
Demographic
Job details
Platforms
Devices
Purchase behaviors
Interests

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11
Q

What are six key steps in creating a content campaign

A

Use social listening and competitor research
Do keyword research
Write creative brief
Create content themes and topics
Share
Review engagement metrics

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12
Q

What is social listening

A

Method of tracking online conversations in relation to keywords topics or phrases to derive key insights about your target audience

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13
Q

What are some benefits of social listening?

A

Identify talking points
Spot potential risks
Understand brand sentiment

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14
Q

What is competitor monitoring

A

Refers to the process of tracking and analyzing the online strategies and tactics of competitors

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15
Q

What are some benefits of competitor tracking

A

Define content that works well
Spotify content gaps
Identify innovation
Avoid clash of content
Track competitors online reputation

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16
Q

What are some tools for social listening and competitor content analysis

A

Tweetdeck
Buzzsomo
Google alerts
Fanpage karma
Sprout social

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17
Q

What is keyword research?

A

Helps guide content development. We can look at what people are searching for

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18
Q

What are key steps for carrying out keyword research?

A

Pick a topic
Brainstorm ideas
SEO keyword tool
Review relevance
Prioritize keywords
Group related keywords

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19
Q

What are some elements of a creative brief

A

Personas and customer insights
Social listening
Competitor analysis
Keyword research
Audit of current content library

20
Q

How can brand storytelling enhance your brand

A

Helps with credibility
Highlights authenticity
Supports in times of crisis

21
Q

What are three categories of content that will enhance brand personality

A

Functional
Emotional
Essential

22
Q

What are best practices when using keyword research to generate content ideas

A

Identify content topics that your audience is interested in

Identify keywords with high volume

Use keyword data to identify content themes

23
Q

What questions should marketers ask when writing a creative brief

A

What is the campaign idea

What channels will be used
What is the brand personality
Who is the audience

24
Q

What are key elements of an effective brand story

A

Selected channels
A well structured story
An identified audience
A clearly defined goal

25
Q

What are key components of a brand personality

A

Essential elements
Functional elements
Emotional elements

26
Q

What are the steps in the creative process for content marketing

A

Research
Expands
Brainstorm
Leave
Return
Test
Create

27
Q

What are some content formats

A

White papers
Ebooks
Infographics
Blogging
Interactive content
Videos
Articles
Templates and checklists
Webinars
Podcasts

28
Q

Why is it important to have variety in content marketing strategies

A

Increases brand awareness
Develops thought leadership
Generates excitement
Reaches wider audiences

29
Q

What are the four common motivations that drive users to share content

A

Incentives
Fame
Utility
Topicality and trends

30
Q

What are four types of curated content

A

aggregation
Distillation
Mashups
Chronology

31
Q

What are benefits to repurposing content

A

Low cost
Save times
Efficient
Reinforcement

32
Q

What is content seeding

A

Publishing content so that it is seen by an audience who will positively engage with it

33
Q

ABCD of effective video content

A

Attract attention
Brand naturally
Connect with the viewer
Direct the user

34
Q

What is content scheduling

A

The method by which content uploaded for future publishing

35
Q

What are the two types of scheduling

A

Native scheduling and third party applications

36
Q

Why is community management important

A

Manage negative experiences
Respond to business queries
Gain insights
Find opportunities to network
Drive new sales

37
Q

What do marketers need to take into account when deciding which content platforms to use

A

User actions
Audience mindsets
The format and messaging
Tone

38
Q

What are benefits of distributing content strategically

A

Attract influencers
Boost content reach

39
Q

What are best practices for creating effective video content for marketing on YouTube (4)

A

Brand naturally
Attract attention
Connect with viewer
Direct the viewer

40
Q

What are benefits hat content scheduling provides to a digital marketer

A

Cross posting
Time efficiency

41
Q

Which statements describe why community management is and important part of content marketing

A

Brands can respond to questions
Brands can manage negative experiences
Brands can find opportunities to network

42
Q

What are benefits of measuring content

A

Justify spend
Provide learnings
Unearth insights
Create roadmap
Clarify topics

43
Q

What are some engagement metrics

A

Average time on site
Bounce rates
Social shares

44
Q

What are some conversion metrics

A

Path to purchase
Cost per sale
Goals achieved

45
Q

How can marketers use metrics to derive valuable actionable insights from content activities

A

Examine the content channels
Analyze the content groups

46
Q

How can AI tech help digital marketers to enhance their content marketing (4)

A

Content scheduling
Content creation
Content evaluation
Content customization

SQ DMI PRO AMA- Certified Digital Marketing (6 decks)

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