MODULE 15 Flashcards
can be invaluable for anyone that stands to make money by increasing the number of people travelling to a location.
DESTINATION MARKETING
“Destination marketing is about engaging with key players in order to drive awareness of the destination, thereby driving interest so that people visit the destination. It is about finding creative ways of communicating the destination’s value proposition, therefore creating the reason for people to visit your destination.”
Thulisile Galelekile, South Africa
“Destination marketing (or marketing of a place) is a managerial process, a demand driven research, advertising and communication activity with the focus on potential external consumers. It mainly focuses on attraction of visitors – tourists, investors, university students or skilled labor force.”
Gregory Pomerantsev, Latvia
“While destination branding is about who you are, destination marketing is about how you communicate who you are.”
Tom Buncle, Scotland:
“At the end of the day, destination marketing is all about turning tourism into a key driver of socio-economic progress in communities through export revenues, the creation of jobs and enterprises, and infrastructure development.”
Michael Gehrisch, USA
14 Destination Marketing Strategies to Attract More Visitors
DEFINE THE UNIQUE SELLING POINT
DEFINE TARGET AUDIENCE AND MARKET
UTILIZE DATA FOR ANALYTICS
BRAND YOUR DESTINATION
INVOLVE ALL STAKEHOLDERS
CREATE AN AMAZING DESTINATION WEBSITE
SEARCH ENGINE OPTIMIZATION
EXPERIENCE MARKETING
VIDEO AND VIRTUAL REALITY MARKETING
SOCIAL MEDIA STRATEGIES
WORK WITH INFLUENCERS
PROMOTE YOUR DESTINATION ON TRAVEL WEBSITES
ONLINE ADVERTISING STRATEGIES
OFFLINE PROMOTIONAL STRATEGIES
a more engaging format. The image occupies 100% of the screen, but this does not mean that you need to refuse ads in the feed.
Instagram stories
WHAT INFLUENCES COMPETITIVITY
ATTRACTION
ACCESSIBILITY
RECREATION
ACCOMMODATION
ACTIVITIES
COMMERCIAL ACCESSIBILITY
