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MKTG 320 Entire Course > MKTG 320 Entire Course > Flashcards

MKTG 320 Entire Course Flashcards

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MKTG 320 Entire Course
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MKTG 320 Entire Course
MKTG 320 Week 1 DQ 1 Market Intelligence and the Organization
MKTG 320 Week 1 DQ 2 Marketing Research In Practice
MKTG 320 Week 2 Case Study Clover Valley Dairy
MKTG 320 Week 2 DQ 1 Marketing Research Process
MKTG 320 Week 2 DQ 2- Research Design and Implementation
MKTG 320 Week 3 Case Study Eddie Bauer Solution
MKTG 320 Week 3 DQ 1 Sources of Information
MKTG 320 Week 3 DQ 2 Internet and Available Data
MKTG 320 Week 4 DQ 1- Marketing Research on the Internet
MKTG 320 Week 4 DQ 2 Making Surveys Work
MKTG 320 Week 5 DQ 1 Attitude Measurement
MKTG 320 Week 5 DQ 2- Questionnaire Design
MKTG 320 Week 6 DQ 1 Data Evaluation
MKTG 320 Week 6 DQ 2 Sampling Methodology
MKTG 320 Week 6 You Decide Solution
MKTG 320 Week 7 DQ 1 Hypothesis Testing
MKTG 320 Week 7 DQ 2 New Product Research
MKTG 320 Week 8 Final Exam

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MKTG 320 Week 1 DQ 1 Market Intelligence and the Organization
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MKTG 320 Week 1 DQ 1 Market Intelligence and the Organization
Go to the Gallup Poll web site and look at one of the survey designs being used. What are the strengths and weaknesses of the design? What did you learn about Marketing Research?

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3
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MKTG 320 Week 8 Final Exam
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MKTG 320 Week 8 Final Exam

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4
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MKTG 320 Week 1 DQ 2 Marketing Research In Practice
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MKTG 320 Week 1 DQ 2 Marketing Research In Practice
Think of an organization you are familiar with; do they have in-house Marketing Research or external suppliers (see figure 2-6)? Why do you believe they chose that organizational structure for marketing research?

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5
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MKTG 320 Week 7 DQ 2 New Product Research
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MKTG 320 Week 7 DQ 2 New Product Research
What are the phases of new product research? How can marketing research make or break a new product launch?

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6
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MKTG 320 Week 7 DQ 1 Hypothesis Testing
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MKTG 320 Week 7 DQ 1 Hypothesis Testing
What is hypothesis testing, and how do we develop a hypothesis? What is the purpose of hypothesis testing?

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7
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MKTG 320 Week 6 You Decide Solution
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MKTG 320 Week 6 You Decide Solution

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MKTG 320 Week 6 DQ 2 Sampling Methodology
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MKTG 320 Week 6 DQ 2 Sampling Methodology
The Internet is now a great way to conduct market research. However, is it possible to get an appropriate sample of potential respondents using an online survey? Do you think it is possible to conduct focus group surveys online?

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9
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MKTG 320 Week 6 DQ 1 Data Evaluation
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MKTG 320 Week 6 DQ 1 Data Evaluation
Let’s brainstorm together about the Vancouver Symphony Orchestra case. Let’s start with this…which information do you think is most relevant? What does that information tell you about what Vancouver Symphony Orchestra should do? What don’t you know from the information provided that you would like to know?

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10
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MKTG 320 Week 5 DQ 2 Questionnaire Design
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MKTG 320 Week 5 DQ 2 Questionnaire Design
Read and review the Project DATA: An Urban Transportation Study Case (case 10.1 in the text). What changes, if any, would you recommend to the survey in the case study and why?

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11
Q

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MKTG 320 Week 5 DQ 1 Attitude Measurement
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MKTG 320 Week 5 DQ 1 Attitude Measurement
Visit SBI’s website, and take the VALS Survey: http://www.strategicbusinessinsights.com/vals/presurvey.shtml.
What scale measurements are being used? What might you use this type of research for?

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12
Q

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MKTG 320 Week 4 DQ 2 Making Surveys Work
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MKTG 320 Week 4 DQ 2 Making Surveys Work
Watch the following video - Gladwell Furniture: http://www.poptech.org/popcasts/malcolm_gladwell__poptech_2004
What does Mr.Gladwell tell us about data collection? How can we find out what people like?

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13
Q

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MKTG 320 Week 4 DQ 1 Marketing Research on the Internet
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MKTG 320 Week 4 DQ 1 Marketing Research on the Internet
Find an article discussing the results from an Internet survey, and provide the URL for the article. Are the results meaningful? Why or why not?

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14
Q

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MKTG 320 Week 3 DQ 2 Internet and Available Data
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MKTG 320 Week 3 DQ 2 Internet and Available Data
Marketers, let’s discuss the pros and cons of gathering either primary or secondary data over the Internet. What are sources of secondary data obtainable over the internet?

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15
Q

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MKTG 320 Week 3 DQ 1 Sources of Information
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MKTG 320 Week 3 DQ 1 Sources of Information
You are in charge of selecting and launching a new product, Baby Food in a Tube. How would you go about determining the target market and geographic distribution of your market?

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16
Q

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MKTG 320 Week 3 Case Study Eddie Bauer Solution
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MKTG 320 Week 3 Case Study Eddie Bauer Solution

17
Q

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MKTG 320 Week 2 DQ 2 Research Design and Implementation
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MKTG 320 Week 2 DQ 2 Research Design and Implementation
Malcolm Gladwell poses a question in the audio found in the Lecture: “Why would people say they didn’t like a new idea that they actually liked?” What do you think?

18
Q

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MKTG 320 Week 2 DQ 1 Marketing Research Process
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MKTG 320 Week 2 DQ 1 Marketing Research Process
Profits at a small chain of women’s clothing stores have declined over the last four years. The stores have been characterized as being rather conservative and have consistently avoided trendy clothes. Competition has become intense and aggressive because several fashion stores are expanding by targeting the young, fashion conscious shopper. The president is considering making the product line appear less conservative and more oriented toward the young buyer. Before making such a risky change, the president thinks it is prudent to conduct some marketing research to learn the exact status of his chain. What should be the research purpose and the research objectives?

19
Q

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MKTG 320 Week 2 Case Study Clover Valley Dairy
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MKTG 320 Week 2 Case Study Clover Valley Dairy

MKTG 320 Entire Course (1 decks)

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