minority influence

Question 1

what is minority influence

Answer 1

situations where one person or a small group of people influence the beliefs and behaviour of other people

Question 2

what increases minority influence

Answer 2

consistency, commitment, flexibility

Question 3

what is consistency

Answer 3

minority keeps the same belief over time and between all individuals in that minority group

Question 4

what is commitment

Answer 4

minority demonstrates dedication to their position such as through personal sacrifice

Question 5

what is flexibility

Answer 5

minority shows flexibility by accepting the possibility of compromise

Question 6

what is synchronic consistency

Answer 6

minority are all saying the same thing

Question 7

what is diachronic consistency

Answer 7

minority have been consistent over time

Question 8

what was moscovicis study

Answer 8

groups of 6 people were asked to view 36 blue coloured slides and state whether they were green or blue

Question 9

what were the three different groups in moscovicis research

Answer 9

1) two confederates consistently said green on 2/3 of trials, participant gave the wrong answer 8.42% and 32% gave the same answer as the confederate at least once
2) exposed to inconsistent minority- agreement fell to 1.25%
3) control group (no confederates) participants said the wrong answer o 0/25% of the trials

Question 10

what is the augmentation principle

Answer 10

the more extreme the commitment to the cause, the higher the minority influence