Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Management of Electronic Media > MidTerm Exam (Lecture and Quizzes) > Flashcards

MidTerm Exam (Lecture and Quizzes) Flashcards

1
Q

The semester will consist of ____ quizzes.

a. 15
b. 16
c. 17
d. 18

A

b.16

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Except for a couple of instances, quizzes open and close on what days and times?

a. Open at 12:01 a.m. on Mondays and close at 11:59 p.m. on Wednesdays
b. Open at 12:01 a.m. on Tuesdays and close at 11:59 p.m. on Thursdays
c. Open at 12:01 a.m. on Wednesdays and close at 11:59 p.m. on Sundays
d. Open at 12:01 a.m. on Wednesdays and close at 11:59 p.m. on Fridays

A

d. Open at 12:01 a.m. on Wednesdays and close at 11:59 p.m. on Fridays

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

When does the instructor hold office hours for this class?

A

Mondays: 1-2 p.m., Tuesdays: 2:30-4:30 p.m., Wednesdays: 12:30 – 1:30 p.m., or by appointment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

This course is a hybrid course, which means we will have recorded lectures to watch prior to our face-to-face meetings in Hines #204 on the San Marcos campus once a week. What day of the week do we meet face-to-face in Hines #204?

A

Wednesdays

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

There is a required Textbook for this class. True or False?

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Which of the following is not part of your grade for this class?

a. Weekly quizzes
b. One paper
c. Multimedia Project
d. Final Exam

A

c. Multimedia Project

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Grading for this class is based on a cumulative points system, rather than a weighted gradebook. True or False?

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Students have the option of attending the Wednesday lectures via Zoom. True or False?

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

The final exam for the class is cumulative, meaning it will cover everything from week one to the end of the semester. True or False?

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

In the electronic media business, and all media, we deliver audiences to advertisers and ______________ are our customers.

a. federal regulators
b. networks
c. advertisers
d. audiences

A

c. advertisers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

According to your reading, “Principles of Management: Planning, Organizing, Leading and Controlling,” which of the following is defined as the function of management that involves setting objectives and determining a course of action for achieving those objectives?

a. Controlling
b. Organizing
c. Planning
d. Leading

A

c. Planning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

According to that same reading, personality research suggests that to become effective at leading, managers must first understand their subordinates’ __________________.

a. personalities, extrinsic motivations, attitudes and emotions
b. personalities, intrinsic motivations, attitudes and emotions
c. personalities, values, work ethic and emotions
d. personalities, values, attitudes and emotions

A

d. personalities, values, attitudes and emotions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

In your reading, “What Is the Difference Between Management and Leadership,” the author argues that we should manage things and lead people. True or false?

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

In your readings on last year’s Hollywood strikes, writers have found that they are seeing pay increases, but the article cites one challenge that remains. What is that challenge?

a. Networks have simply cut the writers out by going with more reality television that does not require writers

b. Production levels still remain below pre-strike levels, meaning fewer writers are benefitting from the changes because they’re not working

c. The use of AI in writing scripts has eliminated the need for writers especially on productions intended for streaming

d. None of the Above

A

b. Production levels still remain below pre-strike levels, meaning fewer writers are benefitting from the changes because they’re not working

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

You’re a news anchor for TV station KAAA, and you tell your General Manager that you’ve accepted a job at the competition – station WBBB. Your GM reminds you that you’ll have to be off the air for the next six months. Why?

a. General Managers are increasingly autocratic these days.
b. The station has control over what you do on your own time.
c. It will take you that long to adjust to the way the new station works.
d. You have a non-compete clause in your contract.

A

d. You have a non-compete clause in your contract.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

To grow or expand in a proportional and usually profitable way is the definition of what word that is being increasingly used in the world of electronic media?

a. market share
b. scale
c. conglomeration
d. consolidation

A

b. scale

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Believers in the classical management school use __________ to manage a business.

a. intrinsic motivation
b. employee-friendly initiatives that encourage some level of chaos
c. top-down orders
d. collaboration

A

c. top-down orders

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

__________ is the union that represents photographers, studio production and editors.

a. The AFL-CIO
b. The Teamsters
c. IBEW
d. SAG-AFTRA

A

c. IBEW

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

In the Canvas readings for the week was a video about Jim Thistle, the late, former Boston news director. Which of the following was NOT a way in which Thistle demonstrated leadership?

a. He offered financial bonuses of up to $1,000 per newscast to anchors and producers for each newscast that WCVB was number one in the market.
b. He helped a reporter, who was working on a major story on a tight deadline, write and edit the story.
c. Left notes of encouragement for employees after they completed a story.
d. He left his wife’s party to help his team cover a plane crash.

A

a. He offered financial bonuses of up to $1,000 per newscast to anchors and producers for each newscast that WCVB was number one in the market.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

__________ is the union that represents Actors/Actresses, Writers, Broadcast Journalists and Recording Artists.

a. The AFL-CIO
b. The Teamsters
c. IBEW
d. SAG-AFTRA

A

d. SAG-AFTRA

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

In General, Republican-run FCC’s _____________________ .

a. Loosens Regulation and are Pro-Net Neutrality
b. Loosens Regulation and are Anti-Net Neutrality
c. Tightens Regulation and are Pro-Net Neutrality
d. Tightens Regulation and are Anti-Net Neutrality

A

b. Loosens Regulation and are Anti-Net Neutrality

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

In General, Democrat-run FCCs ____________________ .

a. Loosens Regulation and are Pro-Net Neutrality
b. Loosens Regulation and are Anti-Net Neutrality
c. Tightens Regulation and are Pro-Net Neutrality
d. Tightens Regulation and are Anti-Net Neutrality

A

c. Tightens Regulation and are Pro-Net Neutrality

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Which of the following Media Ownership Conglomerates claims 39% of FCC coverage?

a. Sinclair Broadcast Group
b. Gray Television Inc.
c. Nexstar Media Group
d. Viacom Inc.

A

c. Nexstar Media Group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Which of the following are defining Characteristics of Modern Media Management?

a. Melds Classic and Human Relations
b. “Management by Objective”
c. Collaboration of several departments to accomplish goals through objective setting and feedback
d. All of the Above

A

d. All of the Above

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

In the Book, “First, break all the rules: what the world’s greatest managers do differently” by Marcus Buckingham, what is the Most Important Asset of a Business or Company?

A. Information or Data
B. Equipment
C. Shareholders
D. Employees

A

D. Employees

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

How many Radio Stations do IHeart Media own in the United States?

A

868 Stations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

_____________ modernized communications regulation in the United States and authorized the creation of the FCC.

a. The Radio Act of 1912
b. The Communications Act of 1934
c. The Radio Act of 1927
d. The Telecommunications Act of 1936

A

b. The Communications Act of 1934

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

What is the general idea behind Net Neutrality?

A

All traffic on the internet should be treated equally, both fixed and mobile broadband

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

Who is the current chair of the FCC?

a. Geoffrey Starks
b. Jessica Rosenworcel
c. Brendan Carr
d. Ajit Pai

A

b. Jessica Rosenworcel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

The _____ Discount refers to an FCC regulation that counts the reach of these stations at only 50% toward an ownership group’s national audience reach.

a. HD
b. VHF
c. UHF
d. SD

A

c. UHF

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

Which best describes the 39% rule?

a. A station engaged in a Joint Services Agreement cannot sell more than 39% of the ad-load on the station they are leasing time from
b. In a market with eight or fewer broadcast (TV and/or radio stations), a single owner can’t own more than 39% of those stations.
c. In order to own local broadcast properties, a newspaper company cannot have a subscription base that exceeds 39% of all newspaper subscribers in the local market.
d. The combined broadcast TV properties of any owner or ownership group cannot reach more than 39% of U.S. Television Households

A

d. The combined broadcast TV properties of any owner or ownership group cannot reach more than 39% of U.S. Television Households

32
Q

Which of the following is NOT protected speech under the First Amendment, according to the Supreme Court?

a. Obscenity
b. Profanity
c. Indecency
d. None of them are protected by the First Amendment

A

a. Obscenity

33
Q

Of the FCC’s three principles, which is the one from which all the others are derived?

a. Localism
b. Technology
c. Competition
d. Regulation

A

c. Competition

34
Q

You’re the general manager of a local television station. Candidate A is running for mayor of your city. She buys four minutes of commercial time for a total of $4,000. Her opponent, Candidate B, demands time to respond to the ads. Under the Equal Time Provision, what is the only response you can give Candidate B?

a. You’re obligated to give him the same amount of time, but you can charge him more or less than his opponent, depending on what he’s willing to pay.
b. You’re obligated to give him free time to respond.
c. You’re obligated to give him equal time and can order your news department to give him more coverage to counterbalance the commercial time purchased by his opponent.
d. You’re obligated to tell him he can purchase ad time on the station at the same rate his opponent did. If he can afford it, you’ll run the ads. If he can’t afford it, you won’t.

A

d. You’re obligated to tell him he can purchase ad time on the station at the same rate his opponent did. If he can afford it, you’ll run the ads. If he can’t afford it, you won’t.

35
Q

Net Neutrality allows ISP’s to throttle/block content as well as create high-speed Internet Lanes. True or False?

A

False

36
Q

Which company is currently the single largest owner of local television stations in the United States?

a. Tribune
b. Gray Media
c. Nexstar
d. Sinclair Broadcast Group

A

c. Nexstar

37
Q

Those opposed to potential changes to FCC media ownership regulations and who want stronger regulations to curb ownership consolidation see which of the following as problems of loosening the regulations and allowing more consolidation? Select all that apply.

a. Consolidation fails to serve the public interest, which is one of the main charges of the FCC when it comes to broadcast regulations.

b. Consolidation will lead to fewer jobs in the business as operations at stations are combined or eliminated altogether.

c. Consolidation will lead to less local news stories appearing on local newscasts as large companies cut down on newsroom employees and force stations to run news stories from sister stations across the country with little local interest.

d. Consolidation leads to a lack of competing viewpoints and can increase political biases in TV programming, particularly news broadcasts.

e. All of the Above

A

e. All of the Above

38
Q

“Safe Harbor” allows or _______ on broadcast radio + tv between 10pm and 6am

A

Indecency

39
Q

The primary definition of radio is?

a. Audio content, especially short programs or sets of songs, created for or distributed through a wireless communication system.
b. Denoting artificially prepared radioisotopes of elements.
c. An apparatus capable of both receiving and transmitting radio messages between individuals, cars, ships, and planes.
d. Sending energy with waves along the electromagnetic spectrum.

A

d. Sending energy with waves along the electromagnetic spectrum.

40
Q

Which of the following is an advantage of AM radio?

a. AM is broadcast in stereo
b. AM isn’t susceptible to weather conditions
c. AM signals have great range
d. It is not susceptible to sound fading

A

c. AM signals have great range

41
Q

Spotify was valued at $30 billion on the day of its IPO in 2018, but the company still has yet to turn a yearly profit. According to lecture, what are the main reasons for this?

a. Paid subscriptions to Pandora Premium have declined by an average of 7% over the last five years
b. When people lost their jobs at the start of the pandemic they cancelled streaming subscriptions, including Spotify, greatly hurting company revenue
c. Spotify has largely neglected advertising to focus on its subscription business
d. Music royalties have ballooned as more people stream music and the company has gone on a spending spree to acquire content, particularly in podcasting

A

d. Music royalties have ballooned as more people stream music and the company has gone on a spending spree to acquire content, particularly in podcasting

42
Q

According to your readings, in order to cut back on the expenses of original podcast programming and move into cheaper to produce content that generates more eyeballs and downloads, Spotify is moving to a new model for podcasting that embraces ________________, _________________, _________________ . Select the THREE answers that apply.

a. sports content produced by digital companies such as The Athletic
b. amateur podcasters
c. creator partnerships
d. high-value celebrity deals

A

b, c and d

43
Q

2008 was a very bad year for iHeartMedia, the nation’s largest owner of radio stations. The company became saddled with $20 billion debt largely as a result of what two factors? Select the TWO answers that apply.

a. Increased competition as streaming and digital delivery of radio became more prominent siphoning off listeners and advertisers
b. The economy cratered during the Great Recession impacting advertising budgets
c. The company’s acquisition of CBS Radio
d. Both a and b

A

d. Both a and b

44
Q

Which pioneer of radio widely implemented modern mass advertising on radio?

A

William S. Paley

45
Q

In the early days of the NBC Network, the business model could most accurately be described as ____________________.

a. A subscription service, with RCA collecting subscription dollars from people who bought radios and using that money to buy stations and provide content.
b. An advertising model, with a set lineup of network programming airing coast-to-coast on affiliate stations and advertisements playing at set times.
c. A transactional model, with affiliate stations paying for the right to be an NBC affiliate and receiving programming for free, during which they could sell their own local advertising.
d. A subscription service, with affiliate stations paying NBC for whatever network programming they could afford.

A

d. A subscription service, with affiliate stations paying NBC for whatever network programming they could afford.

46
Q

Spotify has stated that it wants to be for Music what ________ is for Streaming.

A

Netflix

47
Q

Which of the following is NOT a reason why radio is still a good buy for advertisers?

a. Radio is a medium on the go
b. It’s cost effective
c. Radio creates an emotional connection with its consumers
d. Even on local radio, national brand advertising is king

A

d. Even on local radio, national brand advertising is king

48
Q

______________ has found success beyond traditional radio with a digital marketing solutions component where they build websites, apps, coordinate social media and optimize digital advertising for local businesses.

a. Cumulus
b. Townsquare Media
c. iHeartMedia
d. CBS Radio

A

b. Townsquare Media

49
Q

According to your readings, AM radio faces threats from audiences leaving for streaming platforms, advertisers spending their dollars in the digital realm, and from ___________________, which emit electromagnetic frequencies that could distort AM signals that would require costly repairs and design adaptations to fix.

a. traffic cameras
b. the rise in the production, and the increasing popularity, of electrical vehicles
c. cell phones
d. wifi

A

b. the rise in the production, and the increasing popularity, of electrical vehicles

50
Q

According to your reading on broadcast TV vs. cable vs. streaming, as viewership numbers dwindle on broadcast TV the networks are replacing more expensive scripted primetime television with what cheaper alternatives?

A

Reality Competitions and Game Shows

51
Q

HBO introduced the concept of “Premium Value Television”. What does this entail?

a. The birth of sex and violence uncensored on TV
b. “Pay-per-view” became a mainstay of Cable Providers
c. Networks were finally able to make 60/40 profit share between themselves and Cable companies and sometimes even 50/50.
d. All of the Above

A

d. All of the Above

52
Q

Which best describes the current relationship between networks and their affiliates?

a. Local stations have the upper hand because without them there would be no network and no national advertising.
b. It’s better than its ever been with local stations and their networks showing strong ratings despite challenges from streaming platforms.
c. Networks have the upper hand. Affiliates now pay high programming fees to networks and have little say in streaming negotiations.
d. Local stations are actively seeking ways to drop their network affiliations and become independents.

A

c. Networks have the upper hand. Affiliates now pay high programming fees to networks and have little say in streaming negotiations.

53
Q

Which of the following is true?

a. Networks provide programming to affiliates in certain parts of the day, but not all day, but enough to make up about 60-70% of programming seen on local affiliates.
b. Affiliation agreements run eight years, at which time they must be renewed when a station’s FCC license comes up for renewal.
c. Affiliates always run the programs the networks supply.
d. Networks always own their local affiliated stations.

A

a. Networks provide programming to affiliates in certain parts of the day, but not all day, but enough to make up about 60-70% of programming seen on local affiliates.

54
Q

A broadcast network, at its core, is a distribution center that provides programming from the same source to affiliate stations to _______________?

A

sell national advertising

55
Q

KTBC-TV in Austin is the local Fox affiliate, and is also owned by Fox. What term describes that ownership arrangement between a network and an affiliate?

a. Monopoly
b. O & O
c. Duopoly
d. LMA

A

b. O & O

56
Q

Primetime shows fall under the umbrella of local affiliate programming. True or False?

A

False

57
Q

Why would a local station or a network end their affiliation agreement?

a. The network is angry that the affiliate won’t air network programs
b. The local station wants to affiliate with a more popular network
c. The network wants a local station with better ratings
d. All of the Above

A

d. All of the Above

58
Q

Which best describes the relationship between the 355 public television stations in America and PBS?

a. Those stations produce their own shows, they don’t get anything from PBS.
b. Those stations receive free programming from PBS.
c. Those stations receive programming from the Government Information Office and PBS is just a funding source.
d. Those stations pay PBS for programming and air what shows they can afford.

A

d. Those stations pay PBS for programming and air what shows they can afford.

59
Q

KVUE-TV in Austin is affiliated with the ABC television network, but is owned by TEGNA. What does this tell us about KVUE?

a. KVUE’s local newscasts are all produced by ABC News
b. It is an O & O
c. ABC decides what syndicated programs KVUE will run
d. All of the Above
e. None of the Above

A

e. None of the Above

60
Q

Network clearance is _________________

A

a contractual agreement between networks and local affiliates where affiliates agree to rebroadcast network programming and advertising as scheduled

61
Q

90% of all Television Content is produced by 5 media Conglomerates. What are those 5 companies?

A

Disney, Fox, Paramount/Viacom, Discovery/Warner Bros and NBC Universal

62
Q

Disney has stated they are beginning to divorce themselves from Cable and are already looking at plans to adopt a Streaming-Centric business model. True or False?

A

True

63
Q

What is keeping Cable Television Alive?

a. Their supplying of High-Speed Internet Services
b. Sports Broadcasts and Sports Cable Networks like ESPN
c. bundling cable channels with little to nothing in common to force customers to buy in
d. a and b only

A

d. a and b only

64
Q

CBS wants to launch a new primetime show for their lineup. What is the best ONE TIME timeslot to introduce a new show?

a. January 1st
b. The Outro slot after the Superbowl, especially if they’re broadcasting the Superbowl that year
c. The timeslot directly after the State of the Union
d. It doesn’t matter what timeslot is chosen, the audience will find it

A

b. The Outro slot after the Superbowl, especially if they’re broadcasting the Superbowl that year

65
Q

__________ is considered the founding father of cable, after he strung coax wire from an antenna to his appliance store to demonstrate the televisions he was selling.

A

John Walson

66
Q

_______________ cited the cost of acquiring channels as one of the main reasons for no longer offering its cable TV service to new subscribers of its fiber Internet service.

A

Google

67
Q

A cable system head end is:

a. Where cable systems bring in, or “ingest,” all their programs via antenna or satellite and then distribute them via lines to subscribers.
b. The term given to the receiver box in your home that controls cable service and allows you to watch cable on multiple TVs at once.
c. Another name for the General Manager.
d. The first home serviced off the cable trunk line.

A

a. Where cable systems bring in, or “ingest,” all their programs via antenna or satellite and then distribute them via lines to subscribers.

68
Q

What is meant by “a la carte” cable?

a. Subscribers pay only for the channels they want to watch.
b. Subscribers pay for programs they order on demand.
c. Subscribers pay based on tiers of programming, e.g. sports
d. all of the above
e. none of the above

A

a. Subscribers pay only for the channels they want to watch.

69
Q

Which of the following cable bundles is considered the foundation of the cable industry?

a. pay TV
b. expanded basic
c. basic cable
d. video on demand

A

b. expanded basic

70
Q

People who drop their cable service to watch shows on streaming or strictly over the air are called ______________

A

cord cutters

71
Q

People who were born after the popularization of Streaming Services are referred to commonly as ____________________

A

cord-neverers

72
Q

According to your reading from The Hollywood Reporter, the financial and content decline of cable networks is a two-fold problem. First, subscribers are declining faster than carriage fees are rising and second advertising dollars are leaving TV for where?

a. social media sites
b. virtual reality and artificial intelligence created content spaces
c. ad-supported streaming services, such as Netflix and Hulu
d. podcasts

A

c. ad-supported streaming services, such as Netflix and Hulu

73
Q

A ________________ is when cable providers pay the owners of cable channels a monthly fee multiplied by the number of subscribers a cable provider has. It’s these fees that make up most of the revenue of these cable channels.

A

Carriage Fee

74
Q

A channel that shows local school board meetings that seem to drone on forever probably doesn’t have many viewers. Why doesn’t the cable system drop it?

a. Cable companies are hoping that hyper local niche programming will attract new subscribers.
b. The cable system’s general manager is a member of the school board.
c. It’s one of the PEG channels the cable system is required to carry.
d. The school board signed a contract with the cable system.

A

c. It’s one of the PEG channels the cable system is required to carry.

75
Q

What is a Skinny Bundle?

A

a cheaper package of channels with fewer channels than traditional cable, typically delivered via high-speed Internet (think Sling TV or Youtube TV)

Management of Electronic Media (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions