Midterm

Question 1

What is participatory culture?

Answer 1

Describes a world where everyone participates. Where we take media into our hands and have the capacity to produce and share media.

Question 2

What are the 4 forms of participatory culture?

Answer 2

Affiliations, circulations, expressions, and collaborative problem solving.

Question 3

How many new media literacies are there and what is their names?

Answer 3

12 new media literacies. Play, performance, simulation, negotiation, visualization, appropriation, transmedia navigation, judgement, networking, multitasking, distributed cognition, collective intelligence,

Question 4

What is context collapse?

Answer 4

It refers to the infinite audiences possible online as opposed to the limited groups a person can normally interact with in F2F circumstances.

Question 5

What is astroturfing?

Answer 5

Artificial attempts at online relationship building, often done by a company or individual with an ulterior motive such as selling products or burnishing their own reputations.

Question 6

What is the ladder of engagement?

Answer 6

A framework for deepening the relationship between an organization and its supporters.

Question 7

What are the 5 levels on the ladder of engagement?

Answer 7

Happy bystanders, spreaders, donors, Evangelists, Instigators

Question 8

Nonprofit organizations emerge as a response to what?

Answer 8

Government and market failures

Question 9

What are New Media Literacies?

Answer 9

Skills, cultural competencies and social skills that help to build upon the foundation of traditional literacies, or those individual research skills, technical skills, and critical analysis skills that are usually taught in the classroom.

Question 10

What is social capital?

Answer 10

The bundle of trust, accountability, and reciprocity that exists when relationships are meaningful and resilient

Question 11

Examples of social networks?

Answer 11

Twitter, YouTube, LinkedIn, Vine, Snap Chat

Question 12

What is an example of a social media dashboard?

Answer 12

Hootsuite

Question 13

What is crowd sourcing?

Answer 13

-outsourcing a task to a larger group of people who contribute to the end result. Social media tools help engage people in crowdsourcing activities such as collecting intelligence

Question 14

What is organizational Identity?

Answer 14

The fact of being who or what a person or thing is

Question 15

What is Electronic Advocacy?

Answer 15

The use of technologically intensive media as a means to influence stakeholders to effect policy change.

Question 16

What are learning loops?

Answer 16

An intentional, iterative process to monitor, understand, and improve social media efforts over time.

Question 17

What are infographics?

Answer 17

Are visual images such as charts or diagrams used to represent information or data.

Question 18

What is advocacy?

Answer 18

Public support for or recommendation of a particular cause or policy.

Question 19

Attributes or characteristics of an innovation that affect its chances of being adopted include?

Answer 19

Relative advantage, compatibility, complexity, trialability, and observability.

Question 20

Kanter & FIne’s successful online fundraising tactics include?

Answer 20

Credibility, simple compelling messages, urgency, speed out the giving, donor recognition, storytelling lives on

Question 21

KONY2012 campaign was successful at?

Answer 21

Achieving its goal of informing about the Lord’s Resistance Army and the leader Joseph Kony.

Question 22

Who created the Facebook page that helped to propel the Arab Spring Revolution?

Answer 22

Wael Ghonim

Question 23

Tweeting Social change Article explained that the majority of tweets were aimed at who?

Answer 23

The public

Question 24

Is Identity a social construction?

Answer 24

Yes

Question 25

What is the Diffusion of Innovations Theory?

Answer 25

A useful theoretical framework for enlarging our understanding of the diffusion of electronic advocacy into the nonprofit sector