Memory Flashcards
Capacity
Amount of information held in a memory store
STM= limited (approx 7 items)
LTM= unlimited
Duration
How long the memory lasts
Coding
How memory is processed and stored
Iconic store
Visual input (what we see)
Echoic store
Auditory input (what we hear)
Haptic store
Tactile input (what we feel/touch)
Sperling (1960) sensory memory
-Aim: to investigate the capacity and duration of sensory memory
-Method: Participants saw a grid of digits and letters for 50 milliseconds. They were either asked to recall the entire grid or after a specific tone, recall a particular row
-Results: Participants had a high recall accuracy for the indicated row, suggesting sensory memory can hold all information briefly, but that it decays rapidly if not attended to
-Conclusion: Sensory memory has a large capacity but a very short duration
Jacobs (1887) -Short term memory- digit span technique
-Aim: To measure the capacity of STM for numbers and letters
-Method: Participants were read a sequence of numbers or letters, gradually increasing until they could no longer recall the sequence in the correct order
-Results: The mean span for digits was 9.3 items, while for letters, it was 7.3 items
-Conclusion: STM has a limited capacity
Evaluation of Jacobs study on the capacity of STM
-Lacks Validity: The study was conducted a long time ago and early research often lacked adequate controls. Distractions or confounding variables may have impacted results, reducing validity.
-Despite the validity concerns, the results of Jacobs study have been replicated in later research, supporting its reliability
Miller (1956) - STM-‘The magical number seven, Plus or Minus Two’
-Aim: To investigate the capacity of STM
-Method: Observations of everyday memory patterns, including studies on digit span and chunking
-Results: Miller proposed that STM can hold around 7 + or - two chunks of information and that capacity can be increased by chunking information
-Conclusion: STM has a limited capacity that can be enhanced through chunking, but without chunking, it holds fewer items.
Evaluation of Miller (1956) study on capacity of the STM
-Jacobs (1887) conducted a digit span test and found similar STM capacity, adding more credibility to Miller’s findings
-Cowan (2001) argued STM capacity may actually be closer to 4 chunks, suggesting Miller’s estimate may be too high. This suggests that STM capacity could vary depending on experimental conditions
-Chunking is a widely applicable strategy for improving memory, such as in phone number recall. This suggests practical value in Miller’s research, particularly for everyday tasks involving memory
Why is LTM capacity more difficult to measure directly
Because of the vast and complex nature of information stored over a lifetime
Peterson and Peterson (1959) study on STM duration
-Aim: To investigate the duration of STM when rehearsal is prevented
-Method: Participants were presented with trigrams (e.g JFW) and asked to count backwards to prevent rehearsal, with recall intervals from 3 to 18 seconds
-Results: The accuracy of recall dropped significantly after a few seconds, with only 10% recall after 18 seconds
-Conclusion: STM duration is very limited (around 18 seconds) without rehearsal, supporting the MSM’s claim of discrete memory components
Evaluation of Peterson and Peterson’s (1959) study on STM duration
-The use of a laboratory setting allowed the researchers to control extraneous variables, giving the study high internal validity and making the results reliable and replicable
-The study’s use of meaningless trigrams reduces external validity, as it may not accurately represent how people use memory in real world contexts. STM may differ for more meaningful information
-The sample consisted of psychology students who may have guessed the study’s purpose or may have had prior knowledge of memory studies, potentially meaning demand characteristics. This means the findings may not be generalisable to the broader population
-Alternative findings:
Reitman (1974) found that STM duration could last longer with auditory rather than visual stimuli, suggesting STM duration may vary with different types of information
Bahrick et al (1975) on LTM duration
-Aim: To investigate the duration of LTM using real life memories
-Method: 392 American graduates age 17-74 were tested on their recall of high school classmates names from yearbook photos through recognition and free recall tasks
-Results: Participants achieved 90% accuracy for recognition after 15 years and 70% after 48 years, although free recall accuracy was lower
-Conclusion: LTM has a potentially lifelong duration, especially for meaningful or familiar information
Evaluation of Bahrick et al (1975) study on LTM duration
-Using yearbook photos provides a real life context, enhancing the study’s ecological validity and suggesting that Bahrick’s findings can be applied to everyday memory
-The sample of American graduates may limit the generalisability of findings to other cultural or social groups. People from different educational systems or life backgrounds might perform differently on similar tasks
-Potential confounding variables
Some participants may have stayed in contact with classmates over the years, potentially reinforcing their memory and affecting their results. This complicates interpretations of LTM’s true duration
-Alternative findings:
Shepard (1967) found that memory recall for pictures declined less over time than for verbal recall, indicating that different types of information may be retained differently in LTM
Baddeley (1966) study on STM coding
-Aim: To investigate how information is coded in STM and LTM
-Method: Participants were presented with 4 lists of words: acoustically similar, acoustically dissimilar, semantically similar and semantically dissimilar. Immediate and delayed recall was tested
-Results: STM recall was more challenging with acoustically similar words with LTM was harder with semantically similar words
-Conclusion: STM primarily uses acoustic coding while LTM primarily uses semantic coding
Evaluation of Baddeley’s study on STM coding
-The controlled word lists provided clear evidence that STM and LTM use different coding methods, supporting the multi store model of memory. This also allows for replication, making the findings more reliable
-The use of word lists may lack ecological validity, as it does not reflect the way memory is used in real life situations , where information is usually more meaningful and varied
-The study focused on only acoustic and semantic coding, overlooking other forms of encoding, such as visual or olfactory coding. This limits our understanding of the flexibility and complexity of memory processes
-Supporting research:
Brandimonte et al (1992) found that when verbal rehearsal was prevented, participants used visual encoding, suggesting that STM can flexibly use different types of coding, depending on the task
Meaning of acoustically similar and acoustically dissimilar
Similar- similar sounding words
Not similar- words that sounded different
Meaning of semantically similar and semantically dissimilar
similar- Words with similar meanings
not similar- words with different meanings
What is the duration of LTM
Unlimited/ a life time
What type of coding does STM mainly use
Mainly acoustic (by sound)
What type of coding does LTM mainly use
Mainly semantic (by meaning)
Baddeley- LTM coding
-If participants were asked to recall the word list after a time interval of 20 minutes (LTM recall) they did worse with the semantically dissimilar words.
-This suggests that information is coded semantically in LTM
Who proposed the Multi store Model of Memory
Atkinson and Shriffin (1968)
What else is the Multi store model referred to as and why
The ‘modal model’ as it was widely used for a long time
How does the MSM explain the memory
-A linear process involving 3 distinct stores: sensory register, short term memory and long term memory
-Information flows from one store to the next in a sequential manner, depending on processes such as attention, rehearsal and retrieval
How many stores is there in the multi store model
-Sensory register
-STM memory
-LTM memory
What information does the sensory register store
-Briefly stores information from our senses e.g sights, sounds, smells, touch
What is the capacity of sensory memory
-Very large, as it briefly holds all sensory information as we encounter it
Duration of sensory memory
Very brief, lasting only milliseconds
Examples of the different sensory registers that the sensory memory uses
-Iconic memory (visual info)
-Echoic memory ( auditory info)
What coding does the sensory memory use
Based on the sense involved
(E.g visual = iconic store)
Where is sensory memory transferred to once it has been attended to
STM
Duration of the STM
-Limited
-Around 18-30 seconds unless rehearsal is used to keep it active
Capacity of the STM
-Limited to about 7 + or - 2 items (Miller 1956).
-Chunking can extend this capacity
What method can be used to increase the capacity of the STM
Chunking
What keeps the memory active in the STM and transfers it to the LTM
Rehearsal