Media Vocab Flashcards
1
Q
Imperatives
A
Assertive commands designed to sweep the consumer along
2
Q
Buzz word
A
Word or phrase, often an item of jargon that is fashionable at a particular time or in context
3
Q
Pug
A
To catch the reader’s eye, placed in the top left or right hand corner of a magazine cover
4
Q
Puff
A
An incentive which is placed on a magazine cover to stand out. Usually by placing a text into a shape
5
Q
Splash
A
The main story on the front page of the newspaper
6
Q
Page lead
A
The main story on a newspaper page, it is usually the longest with the biggest headline
7
Q
Support
A
Usually the second largest story on a newspaper page
8
Q
Fills
A
Stories of no more than one-two paragraphs which are used to fill gaps on a page
