Marketing Flashcards
1
Q
What does Psychographic relate to?
A
Culture, attitude, lifestyle, personality
2
Q
What does a positioning statement include?
A
Target customers, wants & needs, the product, the key benefits, alternatives and why product is better than the alternatives
3
Q
What is the STP process?
A
Segmentation, Targeting, Positioning
4
Q
What matters to customers when choosing a product?
A
The product’s perceived value
5
Q
What is a USP?
A
Unique Selling Proposition
6
Q
What are the four Ps?
A
Product, Price, Place, and Promotion
7
Q
How can we enhance a product’s value?
A
Support services, better packaging, added features…
8
Q
What analyses comprise a situation analysis?
A
Four C’a analysis and a SWOT analysis.
