Marketing 101

Question 1

What is Marketing?

Answer 1

Engaging customers and managing profitable customer relationships.

Question 2

What is the goal in marketing?

Answer 2

Attract new customers and keep/grow the current customers list

Question 3

How do we get products to sell?

Answer 3

Understand customer needs, provide products customers value, and price/distribute/promote well

Answer 4

5

Question 5

5 core aspects of customer value

Answer 5

Needs/Wants, product offerings, value/satisfaction, relationships, markets

Question 6

Marketing Strategies

Answer 6

Production, Product, Selling, Marketing, Societal Concept’s

Question 7

What are the 4 P’s of Marketing

Answer 7

1. Product
2. Price
3. Place
4. Promotion

Question 8

Engage, Build, Delight =

Answer 8

Attract new customers, customer management, customer satisfaction

Question 9

What is Customer Lifetime Value

Answer 9

The value an entire stream of purchases a customer makes over a lifetime

Question 10

What are the types of marketing landscapes? (4)

Answer 10

Digital, Globalization, Sustainable, Not for profit