lite trems 5.7 Flashcards
what is Rhetoric
using language or visual persuasion to influence behavior
what are the 3 Rhetoric
ethos , pathos ,logos
in 1 word define ethos pathos logos
credibility emotion logic
define ethos
ethos makes the reader or watcher trust . it makeing something credible
how do you make ethos
explanation research and being professional
define pathos
pathos makes the reader feel more emotionally connected to the markiting because if you feel an emotional connection you’re more likely to take action
how do you make pathos
using images and words to make someone emotional, pickers of kids , animals,etc
define logos
a tactic used to convey the audience into thinking that it is well researched
how do you make logos
facts, % or numbers
what’s the difference between ethos and logos
logos appears to your sense of logic
ethos appeals to the marketers credibility