lite trems 5.7 Flashcards

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1
Q

what is Rhetoric

A

using language or visual persuasion to influence behavior

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2
Q

what are the 3 Rhetoric

A

ethos , pathos ,logos

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3
Q

in 1 word define ethos pathos logos

A

credibility emotion logic

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4
Q

define ethos

A

ethos makes the reader or watcher trust . it makeing something credible

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5
Q

how do you make ethos

A

explanation research and being professional

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6
Q

define pathos

A

pathos makes the reader feel more emotionally connected to the markiting because if you feel an emotional connection you’re more likely to take action

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7
Q

how do you make pathos

A

using images and words to make someone emotional, pickers of kids , animals,etc

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8
Q

define logos

A

a tactic used to convey the audience into thinking that it is well researched

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9
Q

how do you make logos

A

facts, % or numbers

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10
Q

what’s the difference between ethos and logos

A

logos appears to your sense of logic
ethos appeals to the marketers credibility

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