Lesson 6 Flashcards
What are the different types of media
Newspapers
TV
Magazines
Books
Radio
Podcasts
Social Media
Internet
What are the roles of the media
Informing, educating, entertaining
Positive impacts of media on sports
Promotes sport- which promotes healthy lifestyle
Creates sport stars
Allows people to access sport
Attracts sponsorship and increases sporting revenue
Negative impacts of media on sport
Added pressure
Body shaming
Increases stakes
Lessened privacy
Define commercialisation
The process by which a new product or service is introduced into the general market (buying & selling in a large scale)
Positives of commercialisation in sport
- Amplifies information
- Provides entertainment
- draws attention
- improved competitiveness and quality
Negatives of commercialisation in sport
- limits participation to a few male sports
- sensationalises issues
- highlights personalities rather than the sport itself
- possible loss of gate money
What is commercialisation evaluated by
By its potential economic impact and financial value
Define sustainability
Sustainable is something that can be maintained at a required standard/level over a period of time
Describe the importance of sustainable commercialisation
Important for the long-term health of an initiative, event, Club or facility
Define sponsorship
When companies provide resource in return for brand exposure through advertising
What is the impact of commercialisation on sports development
- increased participation rates as it enhances exposure
- may impact inclusion through whom they portray to be suited for the sport
- catalyst for progression of sports due to added attention, interest and participation
What do the fair trade foundation promote
Fair trade on an international level to ensure that workers are given a fair wage for what they produce
