Lesson 24 - Negotiating a Purchase Flashcards
to make a big impact
to get a lot of attention
TO MAKE A SPLASH
Careerbuilder.com made a splash with its funny TV commercials starring chimpanzees.
an aggressive way of selling
(THE) HARD SELL
Car salesmen are famous for using the hard sell on their customers.
to cost much more than one wants to pay
to cost more than one can afford
TO BREAK ONE’S BUDGET
The advertising expenses you proposed are too high. We don’t want to break our budget.
more value for one’s money
a higher return on investment
MORE BANG FOR THE BUCK
We should add some more features to our products. Customers are starting to demand more bang for the buck.
to include something (usually for free, as part of the sale)
TO THROW IN SOMETHING
Order our new exercise equipment today, and we’ll throw in a free how-to video.
for free
for no additional money
AT NO EXTRA CHARGE / FREE OF CHARGE
If you buy a ticket to the museum, you can visit the special Van Gogh exhibit at no extra charge.
I can’t do that
I’m unable to satisfy your request
NO CAN DO
“We’d like you to work on Thanksgiving Day this year.” - “Sorry, no can do. I’ve already got plans.”
to not have much money to spend
to have a limited amount to spend
TO BE ON A TIGHT BUDGET
Can you give us a better price on the printing job? We’re on a tight budget.
just between us
unofficial
not to be repeated to others
OFF THE RECORD
This is off the record, but I wouldn’t trust Todd to do the financial analysis. He’s careless and often makes mistakes.
a compromise
HAPPY MEDIUM
Lee wants to spend $100,000 re-designing our entire website, while Nicole suggests just adding a few new links. We need to find a happy medium.
to negotiate over very small sums
to try to get a better financial deal, in a negative way
TO NICKEL-AND-DIME
We don’t want to nickel-and-dime you, but we’d really appreciate it if you would lower your estimate by another $250.
to remain at
to not offer more than
to resist
to refuse to yield to
TO STAND FIRM
Pemco Industries put a lot of pressure on Peggy to resign, but she stood firm and refused to leave her job voluntarily
