Lesson 1 - Talking About a New Project Flashcards
to think up a very good idea
TO COME UP WITH A WINNER
Everybody likes Pepsi’s new advertising campaign. Their advertising agency has come up with a winner.
a big success
a huge hit
BLOCKBUSTER
Eli Lilly made a lot of money with the prescription drug, Prozac. It was a real blockbuster.
extra product features, usually using the latest technologies
product features which are attractive, but not essential for the product to function
BELLS AND WHISTLES
Our office just got a new copier with all the bells and whistles. I’ll probably never learn how to use all of its features!
to make doing sth a high priority
to speed up the time frame of a sth
TO FAST TRACK
Let’s fast track this project. We’ve heard rumors that our competitors are developing similar products.
a small gift (usually in the context of gift giving at Christmas time)
STOCKING STUFFER
These new mini travel pillows will make great stocking stuffers!
a huge success
a successful product/venture
A BIG WIN
The drug company spent millions on research and development, hoping that one of their new products would be a big win.
to make a lot of money
TO MAKE A KILLING
Suzanne made a killing on her Google stock and retired at 40.
to keep something secret
to not let anybody know about a new project or plan.
TO KEEP SOMETHING UNDER WRAPS
I’m sorry I can’t tell you anything about the project I’m working on. My boss told me to keep it under wraps.
let’s keep quiet about this
I agree not to tell anyone about this
Շշշշ, բան չենք ասում
MUM’S THE WORD
Please don’t tell anybody about our new project. Remember: mum’s the word!
to find out about something, often sensitive information
TO GET WIND OF STH
When the restaurant owner got wind of the fact that one of his waiters was stealing money from the cash register, he was furious.
to copy an idea
to steal
RIP OFF
Why doesn’t the Donox Company ever think up any original ideas? All they ever do is rip off their competitors!
a set of actions for how sth will be done
GAME PLAN
The software company’s game plan is to expand its operations into China and India over the next year.
to get started on something, often a project
TO GET STH OFF THE GROUND
We’ve been sitting around talking about this project for months. It’s time to take action and get it off the ground!
