Lesson 1- Business Motivations/Opportunites Flashcards
Business motivations
The reasons why someone chooses to start a business
Source of business opportunities
Where or how the opportunity arose for them to start their own business
5 Business motivations
Financial independence
Personal independence
Fulfil a market need
Fulfil a social need
Make a profit
What is financial independence?
Being able to support yourself without relying on others people/ a job
What is personal independence?
Being able to make your own decisions, decide your role, working hours, holidays
What is make a profit in bus motivation?
To benefit financially from capitalising on a business opportunity
4 business opportunities
Innovation
Entrepreneurship
Market opportunities
Changing customer needs
Innovation
Is transforming into reality a new idea about a product or service, or it could be a new way of doing things
Characteristics:
New efficient processes can save time, money and create less waste
Allows business to grow
Helps a business to adapt to changing market place
Gives a competitive advantage
Entrepreneurship
Concept of developing and managing a business entire in order to gain profit by taking several risk
Characteristics:
Seeks out new opportunity
Manages business activities
Takes calculated financial risks
Experiences business success
Changing customer needs
Customers has many needs in today society
Busy:
Convenience
24/7 trade
Supportive home services e.g childcare
Tech savvy:
Has access to to info
Compares competitors
Hops online
Able to give reviews
Demanding:
High expectations of corporate social responsibility to ppl and environment
High expectations of quality of product
High health and safety conscious
Aware of consumer laws ad rights when shopping
Market opportunites
Refers to chances to increase trade caused by changing trends in a market. Key = recognise the trend or gap in the market
Example:
Increasing Chinese demand for Aus wine = opportunity for Aus wineries
Business objectives
Clear, specific and measurable they prose direction for decision making and planning
Business may have multiple objectives