L3: Experience Design Fundamentals Flashcards
1
Q
Which are not values of the customer experience?
A
increase CCA satisfaction and improve SC operations
2
Q
Which of the following best describes the difference between CX and UX?
A
CX = overall journey, UX = usability
3
Q
Which of the following is a potential benefit of providing a positive CX?
A
increased customer loyalty and improved brand reputation
4
Q
True about the differences of CEM and CRM
A
CEM manages interactions across all TP, CRM manage data to improve relationships and drive sales
5
Q
True about the differences between customer segments and personas?
A
A, E, F
