Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Business Studies 🧑‍💼 > L2 l CREATIVE THINKING AND PROBLEM SOLVING l 3P Model of Creativity > Flashcards

L2 l CREATIVE THINKING AND PROBLEM SOLVING l 3P Model of Creativity Flashcards

1
Q

What are the 3-P Models of creativity?

A

Person
Process
Product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

When and who was it made by?

A

1995 by Gouger

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are the 2 sides of the brain called?

A

The right and left brain.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What are the characteristics of the left brain?

A
  • Logical
  • Rational
  • Mathematical
  • Detailed
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are the characteristics of the right brain?

A
  • Artistic
  • Emotional
  • Flexible
  • Imaginative
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What makes a Creative Person made up of?

A
  • Creative thinking
  • Motivation
  • Expertise
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Expertise?

A

Something that can be learned or gained over time.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Motivation?

A

Encourages the person to be creative.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Creative thinking skills?

A

The way in which a person thinks, plays a big role in the way in which the person will approach the problems.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Process steps?

A
  • Identifying the idea or opportunity.
  • Rethink the idea or opportunity.
  • Turn the idea or opportunity into a product or service.
  • Protection: Copyright, etc.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What are 3 new creative problem solving techniques?

A
  • 5W and H
  • Associations
  • Problem Reversal
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Explain the 5W and H Technique.

A

The 5W’s:
- Who
- What
- When
- Where
- Why

The 1h:
- How

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What is the 5W and H also known as?

A

Questioning technique.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Explain the Association technique.

A

An example is associating color to a product and how it will make the buyer feel.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What the steps in the reversal technique?

A
  1. Change to the reverse form; positive to negative.
  2. Asses what other people are seeing/doing.
  3. Use the 5W and H techniques.
  4. Change direction of your perspective.
  5. Asses results.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is the product?

A

The new innovation of a product or service is a direct result of the creativity model’s first two components (person and process).

17
Q

What are some possible options that the entrepreneur can think of to get an idea to be converted into a business opportunity?

A
  1. Fundamental changes to an existing product.
  2. Incremental changes to a product
  3. Developing a completely new product.
  4. Finding new and better ways to develop the product.
18
Q

Evaluate the changing of the fundamentals to an existing product.

A

These are completely new ways of doing something or solving a problem.

19
Q

Explain the incremental changes to a product.

A

Small changes that take place in over a long period of time.

20
Q

Explain on developing a completely new product.

A

Developed a brand new product to satisfy needs.

21
Q

Explain on finding a new or better way to produce a product.

A

New or better ways of producing a product.

22
Q

Now that the new idea / product / service has been developed, what is the next step?

A

It is important to protect the “money-making potential”:
New ideas or products or services can be easily copied and sold under a different name. For this reason, it is important that the entrepreneur protects his / her ideas.

23
Q

What are the 5 ways an entrepreneur can protect his / her intellectual property in South Africa.

A
  1. Patents
  2. Licensing “know-how”
  3. Trademarks
  4. Unlawful competition
  5. Copyright
24
Q

Patents

A

Protection of new goods and / or services that did not exist before or that differs sufficiently from current products so that it can be seen as unique.

25
Q

What types of ideas / innovation can be patented?

A
  • A new product
  • A new service
  • A new production method
26
Q

What are un-patentable products in South Africa?

A
  • Mathematical Methods
  • Aesthetic creations: fashion design
  • Architectural Design
  • Schemes
  • Business methods
27
Q

Licensing of ‘’know how’’

A

It refers to knowledge that can be licensed for others to use for a payment, e.g. a franchise sold, where the entrepreneur sells his / her knowledge to the new franchisee.

28
Q

Trademark

A

A trademark is an associated logo or name with a specific business in the market.
For a trademark to be protected, it must be significantly different from other registered trademarks.
Registering a trademark gives the business the exclusive right to use the specific name or logo while registered.

29
Q

Unlawful competition

A

This is a law that prevents persons or businesses to act in any way which is deceiving to customers by making them believe that they are the “Original” business or that they are a delivering a service of the “original” business.
This law also prevents an employee from using previous employer’s operating knowledge to enrich himself / herself if he / she does not have the right to do so.

30
Q

Copyright

A

Copyright refers to copying work without permission to do so. Copyright is applied to literary works, films, sound recordings, engineering drawings and pictures.

Business Studies 🧑‍💼 (27 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions