Kinds Of Data

Question 1

What is qualitative vs quantitative data?

Answer 1

Data that is expressed in words and non-numerical.

Data that is expressed numerically

Question 2

What 1 strength and 2 limitations of using qualitative data?

Answer 2

High external validity - offers more richness of detail and meaningful insight.

1) Difficult to analyse. 2) Risk of subjective interpretation and bias.

Question 3

What are 2 strengths and 1 limitation of using quantitative data?

Answer 3

1) Simple to analyse. 2) Objective and less open to bias.

Narrower in scope, reduces insight.

Question 4

What is primary and secondary data?

Answer 4

Data that has been obtained first-hand by the researcher for the purpose of the investigation.

Data that has been obtained by someone other than the person conducting the research. for a purpose other that the current one.

Question 5

What is 1 strength and 1 limitation of primary data?

Answer 5

• Data is specific to the research question.

-Time consuming and expensive to collect

Question 6

What is 1 strength and 1 limitation of secondary data?

Answer 6

• Easy and cheaper to access.
• Content may not match researchers needs.

Question 7

What is a meta-analysis?

Answer 7

A process of combining results from a number of studies on a particular topic.

Question 8

What is a strength of using a meta-analysis?

Answer 8

Increases validity of conclusions because they are based on a wider sample.

Question 9

What is a limitation of using a meta-analysis?

Answer 9

Research designs in the different studies may vary. This means they are not truly comparable possibly leading to invalid conclusions