Key Vocab Flashcards
1
Q
Intertextuality
A
When one media text references another
(Galaxy advert)
2
Q
Connote
A
Imply or suggest (an idea or feeling) in addition to the literal or primary meaning
3
Q
Denote
A
The literal meaning
4
Q
Anchorage
A
These are the words that go along with images to give those pictures a certain meaning in a specific context. This includes captions and headlines in newspapers and taglines in adverts or on film posters
5
Q
Verbal Codes
A
Any use of language, written or spoken, in the media text (example a headline on a newspaper)
6
Q
Non - verbal codes
A
Visual codes - such as body language, movement and facial expressions