Key Vocab Flashcards

1
Q

Intertextuality

A

When one media text references another

(Galaxy advert)

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2
Q

Connote

A

Imply or suggest (an idea or feeling) in addition to the literal or primary meaning

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3
Q

Denote

A

The literal meaning

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4
Q

Anchorage

A

These are the words that go along with images to give those pictures a certain meaning in a specific context. This includes captions and headlines in newspapers and taglines in adverts or on film posters

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5
Q

Verbal Codes

A

Any use of language, written or spoken, in the media text (example a headline on a newspaper)

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6
Q

Non - verbal codes

A

Visual codes - such as body language, movement and facial expressions

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