introduction to research design - part 2 Flashcards
probability sampling
each member of the population has a known non-zero probability of being selected
advantage of simple random sampling
sampling will be representative of the population as a whole
disadvantage of simple random sampling
typically impossible to obtain a full list of the population of interest
advantage of systematic random sampling
easy to perform, good for fieldwork
disadvantage of systematic random sampling
assumes the population homogenous
stratified random sampling
population is divided into homogeneous strata, then either simple random sampling or systematic random sampling is applied to the strata to draw individuals from that strata
advantage of stratified ransom sampling
enables reliable study of heterogenous populations
disadvantage of stratified random sampling
lots of information is needed about the population being sampled, including accurate information on the relative proportions of the strata
non-probability sampling
members are selected from the population in some - random manner
convenience sampling
interested in getting an inexpensive approximation of the truth
advantages of convenience sampling
very simple and easy, helpful in pilot studies, cost-effective
disadvantages of convenience sampling
venerable to selection bias, high sampling error, little credibility especially when sample size is not large enough
judgement sampling
samples selected based on expert opinion or based on own existing knowledge
advantages of judgement sampling
less time consuming, allows researchers to go directly to their target population
disadvantage of judgement sampling
prone to research bias