Introduction to Business Chapter 3 Flashcards
Small Business Administration (SBA)
Government agency that assists small businesses, has different standards based on industry
Small Business
Independently owned business that has relatively little influence in its market
Entrepreneurs
Someone who accepts both the risks and the opportunities involved in creating and operating a new business venture
Entrepreneurship
The process of seeking business opportunities under the conditions of risk
Established Market
is one in which many firms compete according to relatively well-defined criteria
Niche
a segment of a market that is not currently being exploited
First-Mover Advantage
and advantage that comes to a firm because it exploits an opportunity before any other firm does.
Business Plan
document in which the entrepreneur summarizes his or her business strategy for the proposed new venture and how that strategy will be implemented
Franchise
arrangement in which a buyer (franchise) purchases the right to sell the good or services of the seller (franchiser)