internal and external influences on operational objectibes Flashcards
1
Q
4 internal influences on operational objectives?
A
-corporate objectives
-finance
-human resources
-marketing issues
2
Q
what is a corporate objective?
A
e.g. lowest unit costs
3
Q
what are 4 external influences on op objectives?
A
-economic environment
-competitor efficiency flexibility
-technological change
-legal + environmental changes
