Interdependance with other key business functions Flashcards
1
Q
Operations
A
When marketing decided to discontinue the iPhone 5 model, operations already began planning and producing the next model.
Operations decides how many iPhones to create based on market research of forecast sales.
operations provides the product to the marketing team to sell
Marketing team gives the plan of the product to operations
2
Q
Finance
A
● A marketing budget is allocated by finance to effectively market the new model. Goals is to control costs and minimise expenses
3
Q
Human resources
A
Changes in marketing activities, such as the launch of a new iPhone give rise to the need for staff training and development.
