Growth, Selling, Etc. Flashcards

0
Q

Why do companies buy uniforms?

A

Uniform needs are highly customized, very low employee turnover

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1
Q

Why do companies rent uniforms?

A

We can remove soil better, add or stop with little cost, convenience, wear upgrades, cost-effective in high turnover situations, government requirements, and employee benefits

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2
Q

What are typical FS buying motives?

A

Safety, convenience, image, appearance, soil protection, sanitation, minimal management involvement

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3
Q

Why do companies rent FS products?

A

Large offerings, control cost, convenience, reduced depreciation, healthy environment, cleanliness issues, hygiene products

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4
Q

Why is our market reputation so important?

A

Word-of-mouth, if you do something bad they will tell 11 people, if you do something good they will tell three people. This is the 11 to 3 phenomenon

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5
Q

How can you increase your chances of customers staying with Cintas?

A

The octopus effect. The more arms you have around the customer, the less likely they are to leave

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6
Q

What are the four Service Quality Absolutes?

A

Customers want their products clean, on time, functional, and want to like their SSR

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7
Q

What are the components of the SSR pay plan?

A

Base pay + commission + monthly bonus + quarterly bonus + direct sales + contests + premium pay

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8
Q

Why is the soil separation an SSR does important to our customers?

A

Cross-contamination, wash cycles are different, key to get garments cleaned properly, safety issues if not properly separated. i. e. spontaneous combustion

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