Golden triangle Flashcards
1
Q
What are the 3 categories of the golden triangle
A
Sport spectators, business sponsors, media
2
Q
What is a link between the effect of sport spectators on the media
A
Rely on subscriptions
3
Q
What is a link between the effect of media on sport spectators
A
Buy merchandise from media companies
4
Q
What is a link between the effect of media on business sponsors
A
Need the media to promote
5
Q
What is a link between the effect of business sponsors on the media
A
Attract sponsors as spectators are interested in the media
6
Q
What is a link between the effect of business sponsors on the sport spectators
A
Will buy sponsors product if marketed well
7
Q
What is a link between the effect of sport spectators on the business sponsors
A
Rely on fans buying products
