Global Marketing Flashcards
1
Q
what are conglomerates?
A
these are a collection of different companies or organsiations which are involved in different business activities but are all part of one company
2
Q
what are economies of scale?
A
they give cost advantages of lower production costs through larger size, greater output and scale
3
Q
what is marketing?
A
it is the process of promoting, advertising and selling products or services
4
Q
what is the process of global marketing?
A
it involves treating the world as one single market and uses one marketing strategy
