Global Marketing

Question 1

What is global marketing?

Answer 1

Marketing on a worldwide scale.
Taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.

Question 2

What is the aim of global marketing?

Answer 2

Views the world as one market.

To sell the same thing, the same way, everywhere.

Question 3

Example of global marketing?

Answer 3

Coca-Cola.
Only minor elements tweaked for different markets.
Company uses same formula for all markets.
Same bottle design.
Varying bottle/can sizes - conforms to each country’s standard sizing.