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The Emergence of Global Enterprises > Global branding > Flashcards

Global branding Flashcards

Study These Flashcards

The Emergence of Global Enterprises (13 decks)

Globalization and the concept of distance

Theoretical perspectives on the internationalization of the firm

Learning perspective

Inter-organizational perspective

Strategic competition perspective

Institutional-economic perspective

Internationalization: Measurement, motives, & performance

International market selection

International market expansion

International market entry mode

Global branding

Global marketing decisions

Global business models

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