General Marketing

Question 1

What is a healthy email open rate?

Answer 1

A healthy range is 17% - 28%

The average in healthcare services is 23%

Question 2

What is a healthy email click-through rate?

Answer 2

A healthy range is 3%-5%

The average in healthcare services is 3%

Question 3

What is the difference between CTR and CTOR?

Answer 3

CTR is the percentage of subscribers who clicked on at least one link in an email out of the total emails delivered. CTOR is the percentage of subscribers who clicked on at least one link in an email out of the total opened emails.

Question 4

What is a healthy CTOR?

Answer 4

A healthy range is between 6%-17%

The average in healthcare is 13%

Question 5

What are the stages of the buyers journey?

Answer 5

Awareness, Consideration, Decision

Question 6

What are the stages of inbound marketing?

Answer 6

Attract, Engage, Delight

Question 7

Define marketing

Answer 7

Marketing refers to any actions a company takes to attract an audience to the company’s product or services.

Question 8

Define Sales Enablement

Answer 8

The process of providing a sales team with the resources they need to close more deals. This may include content, tools, knowledge, and information to effectively sell your product or service

Question 9

Define a (Buyer Persona, Customer Persona)

Answer 9

A detailed description of someone who represents your target audience. This persona is fictional but based on deep research of your existing or desired audience.