Female Disadvantage In The Media

Question 1

Ferguson

Answer 1

Conducted content analysis on women’s magazines and found the concept of cult of femininity - excellence is achieved through caring for others, the family, marriage and appearance

Question 2

Tuchman

Answer 2

Symbolic annihilation due to narrow range of roles for women referring to the phenomenon where the mass media omit, trivialise, or condemn certain groups that are not socially valued

Question 3

Mulvey

Answer 3

Male gaze, over sexualisation of women in movies such as transformers where women are presented as passive objects for male desire