Facebook Flashcards
Just because your privacy settings are tight, your friends might not be…so whatever you share may go public.
Facebook uses computer algorithms to track your life. The way these algorithms work is one of the most closely guarded secrets. Facebook’s computer algorithms are beyond the comprehension of most of its own staff, let alone government regulators.
It’s the ultimate business model: users share information, advertisers skilfully target advertisements, and users are also the end consumers.
Facebook is making billions out of data.
It’s no longer only advertisers who are using Facebook to target users. There are political parties too e.g. Britain First. It had a significant impact on the Brexit referendum.
You can micro target messages for political purposes.
The Republican party spent huge amounts of money on Facebook advertising campaigns. Facebook staff worked closely with political campaign teams to create unique solutions.
According to the winners of Brexit and the US Presidential election, Facebook was decisive. Remember that it is totally unregulated.
Facebook says it doesn’t want to ban fake news because it does not want to use censorship.
However, Facebook makes more money if people spend more time online. Fake news engages people.
Clickbait - content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.
Should there be a legal obligation to combat fake news?
A quarter of the world’s population has signed up to Facebook.
