Explanations For Conformity Flashcards
What is normative social influence (NSI)
Going along with the majority without really accepting their point of view
What is this action know as
Compliance
What are human beings
They are social species who have a fundamental need for social companionship and a fear of rejection
What is informational social influence
When an individual accepts information from others as evidence about reality
When does an individual accept information from others as evidence about reality ?
When the situation is ambiguous (uncertain)
When we believe the individual to be an expert
What is this action referred to as
Internalisation
As we believe others to be experts and have the right answers
E.g Covid 19,education
Evaluation for explanations for conformity strength
P:One strength to explaining conformity is normative influence .
E:Evidence for this is that researchers found that adolescents exposed to the simple message that majority of their age peers did not smoke were subsequently less likely to take up smoking
E:this shows that majority go along with others to fit in with a certain group of society, therefore it is valid
Evaluation for explanations to conformity weakness
P: one weakness of explanations for conformity is that many don’t see their behaviour as a casual factor of other behaviours(normative influence may not be detected)
E: evidence for this is that a research that if people saw that their behaviour was an influence of social norms disagreed and thought that their neighbours had
Evaluation for explanations to conformity strength
P: one strength of explanations for conformity is informational influence
E: evidence for this is that research as found that participants exposed to negative information about African-Americans leader reported more negative attitude towards black individuals
E: many people judge many peoples judgement shifts depending on what the majority agree on therefore providing it with validity
Evaluation for explanations to conformity weakness
P: one weakness of explanations for conformity is that difficulty distinguish between compliance and internalisation
E: evidence for this is that a person may publicly agree with majority but disagree but disagree disagree a group at least to disagree 
E: this shows that explanations for four conformity lacks reliability as people could have forgotten information by a group or new information being released