Exam Slides 1-33 Flashcards
business analytics is the use of…(5)
data
info tech
stat analysis
quantitative methods
math/computer-based models
business intelligence
tech-driven process; analysis + presenting actionable info to help managers (etc) make informed decisions
descriptive analysis + diagnostic analysis
descriptive analysis answers…
what happened?
diagnostic analysis answers…
why did it happen?
categorical
no inherent order
ex. brown, black
ordinal
clear ranking
ex. pant size 0, 2, 4
ratio
true zero point with meaningful ratios
ex. weight, height
interval
equal intervals but no true zero point
ex. temperature
reliability
data is accurate + consistent
validity
data correctly measures what it is supposed to measure
ex. a tire pressure gage that consistently reads several pounds below the true level (reliable? valid?)
not reliable, but valid
ex. # of calls to a customer service desk might be counted correctly each day, but may be used to assess customer dissatisfaction (reliable? valid?)
reliable, but not valid
ex. a survey question that asks a customer to rate the quality of the food in a restaurant as a measure of satisfaction (reliable? valid?)
neither reliable nor valid – diff customers will have diff exp; if intent is to measure satisfaction, that will include more than quality of food
problem solving process w/ data mining (4)
- use large amounts of data
- examine large-scale datasets to find links b/w variables
- using already collected data/analyses to see if links can be found
- allows formation of hypotheses
architecture of an ERP system (draw it)
refer to slide 12