EXAM Revision UNIT 1 Flashcards
Difference between goals and objectives
Goals refers to what the business wants to achieve; whereas objectives are the plans that provide direction for achieving goal.
The internal environment factors (4)
- owners/managers
- employees
- organisational culture
- organisational structure
internal env- owner/mangers
direct influence on the business’ operations requiring effective mgt and leadership
internal env - employees
business’ most important asset, need appropriate employees, business success relies on employees
internal env - organisational culture
refers to the values, beliefs, expectations, attitudes and behaviours of business. This determines how mgt and employees interact with business situations
internal env - organisational structure
outlines the roles and responsibilities of each employee and shows the communication lines/channels
External operating environment factors (4)
- Customer
- Competitors
- Suppliers
- Interest groups
external oper - customers
have a direct influence on the business’ operations as they are a necessity to business and a positive relationship must exist to develop a strong customer base and customer loyalty as they provide revenue/income and certainty for their future – improves profit and reputation of business. Need to have an effective customer service policy and high customer satisfaction will improve profit and reputation. (inc in an explain response)
external oper - competitors
they are any business in the same or similar industry which offers the same or similar product or service. These have a significant impact on how a business operates and how successful it will be eg pricing, competitors might provide a cheaper alternative( explain response included)
external oper - suppliers
this group provides resources (raw materials or parts needed) the business needs to operate
Businesses will usually have a number of suppliers to allow shopping around to negotiate best price or to use another if goods can’t be obtained within a time frame.
external oper - interest groups
an organisation which shares a common interest and a desire to work together to protect and promote a specific industry. This group includes: professional groups, trade unions and public interest groups such as Animal Rights, Gun Lobbists as well as including these subgroups defined
External macro environment factors (STEEPLE - 7)
- socio-cultural
- technology
- economic
- environmental
- political
- legal
- ethical
external macro - socio-cultural
refers to the customers, the ageing population, family structure, family size and income, education levels, diversity in gender, workplace and ethnicity. The influences the business through the product price and service, what is provides, how it operates and if it succeeds. The business needs to respond quickly in order to capture the market & increase sales and profit.
external macro - Technology
the incorporation of technological advancements into developing or enhancing product, distribution/delivery to customers and running business operations efficiently. The advancements could involve automating the process to reduce time and production costs or as part of research and development into new products and innovations.
external macro - economic
aspects of economic environment that influences the business are level of consumer confidence, inflation rates and interest rates. These can impact the business as customers/target audience/market could have less money to spend on products or services and will reduce spending to only necessities.
external macro - environmental
looks at the environmental or ecological factors that influence the operations and processes in business and how the business balances the protection of resources while operating efficiently. Consideration of climate change, waste disposal & recycling, pollution, greenhouse gas emissions, power usage and environmental sustainability
external macro - political
levels of government (local, state and federal) that impose regulations and policies that businesses need to comply or must follow. These can be associated with trade regulations, industry regulations and taxes. Includes rezoning of land.
external macro - legal
any regulation or law that covers consumer laws, health and safety law or employment law governs how a business operates and prevents lawsuits. Aspects or characteristics are guidelines for service standards, faulty products, label requirements on packaging, discrimination laws, award rates and conditions of employment, WHS requirements
external macro - ethical
consists of a set of standards and values that the business operates under which allows for the practices to be right and socially acceptable and responsible. These can cover Fair Trade (wages and conditions for workers within an industry) and sustainability (preserving the natural resources for future generations)
Legal ownership
- sole trader
- partnerships
- Company - private or public