Exam Questions Flashcards
The following figure allows drawing conclusions concerning the relationship
between entry density and GDP per capita. Please choose the answer that is
NOT applicable:
d) All countries scoring low in the entrepreneurial activity are poor
Entrepreneurs are often highly passionate about their ventures. What is NOT true
about entrepreneurial passion?
d) Passion is a generalized attitude.
What is true about entrepreneurs’ personality traits?
a) They are dispositions to act or react in a certain way across various
situations.
What is true about meta-analyses?
b) They facilitate the analysis of relationships across studies
What is true about typical motives of entrepreneurs?
a) Because entrepreneurs have a preference for high standards, they were
found to have a high need for achievement.
Imagine you are an entrepreneurial manager at HIPP, a German mid-sized baby
food producer. Which change(s) in the environment might NOT be an opportunity
for you?
c) Growing preference of parents for homemade baby food.
Which of the following is NOT a creativity technique useful for opportunity
identification?
a) Affective complexity.
What is NOT an example for analogical reasoning?
b) Combination of high-end car and affordable price
Entrepreneurs often must make decisions under conditions of risk. What is true
about risk?
c) The probability of an outcome is possible to calculate or is knowable.
What is true about forming partnerships?
a) Each stakeholder can bring new means to the venture.
Which action is typical of an entrepreneur who starts a new shop selling
vegetables and fruits and follows the effectuation process?
b) Watching out for opportunities that fit own resources.
Which of the following rules was applied in the IDEO shopping cart video?
d) One conversation at a time.
What are stages of the design process?
c) Understand important issues, split the group and go outside, find out firsthand experience.
What can we learn from the design process in the IDEO shopping cart video
about team work?
a) It’s a messy unplannable process.
Which of the following statements regarding prototyping is INCORRECT?
b) Prototyping is used to generate first revenues fast.
For idea evaluation the design thinking process suggests which criteria?
c) Desirability, viability and feasibility.
What is the lower part of the Business Model Canvas about?
b) It helps you to understand the financials of your business idea.
A start-up wants to create special chocolate bars and comes up with the value
proposition that customers can create their own bars from a set of ingredients
(i.e. customized chocolate bars). As an expert in the Business Model Canvas,
what piece of advice are you UNLIKELY to give?
c) Supermarkets would be the most appropriate distribution channel
because customers can compare the new chocolate bar to existing bars.
Looking at the Business Model Canvas of Personio, the CDTM belongs to
Personio’s:
d) Key partners.
The value proposition is at the center of the business model canvas. What could
be a value proposition?
c) Accessibility
What are parts of the Business Model Canvas?
b) Value proposition, customer relationships, customer segments.
Which orientation can entrepreneurs follow when splitting their equity?
d) Backwards and forwards orientation.
An advantage of bootstrapping is
b) that the control remains with the founders for a long time.
Two close friends that have known each other since kindergarten have just
formed an entrepreneurial team. Which challenges are they LESS likely to face in
comparison to a team consisting of mere acquaintances?
d) A lack of understanding of the other’s values.
